Thinkific Review: Everything You Need to Know

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Thinkific Is It Worth It

In this Thinkific review, we explore one of the most popular ways to build an online course.

It’s possible to find a class for anything on the internet. And with online course platforms, it’s easier than ever to sell and buy an online course.

However, you need to use the right online course platform to sell your courses. In this review, we focus on one course builder: Thinkific.

If you want to build online courses or sell your courses, this could be the site for you.

If you’re seeking an online course platform, you’re in the right place. We review the various price plans, the ease of use of the site, and how to begin your course creation.

What Is Thinkific?

To begin our Thinkific review, you might like to hear the basics. The platform has one purpose in mind: the buying and selling of informative courses that your students will like. Through Thinkific, both individuals and businesses can become course creators by compiling their knowledge into teachable online courses.

what is thinkific

Thinkific isn’t a separate platform from your existing site. It is solely for course creation with a drag and drop course builder.

You can export the courses you build on the platform to your site whenever you like. You are free to share your teachable courses with your students.

Who Is Thinkific For?

Thinkific is for anyone looking to plan, create, and sell teachable courses. If you have something teachable to share, there’s no reason why you shouldn’t try to sell online courses. Thinkific lets you sell courses and achieve an additional income source through the sale of courses and affiliate marketing.

There’s no one way to use Thinkific to build your course. It is a versatile platform with numerous teachable applications for teachers and students alike. For example, you can use it to create quizzes, teach class materials, or develop learning communities. Frankly, you can use Thinkific however you like.

If you want to sell the course, the platform is incredible, too. Customers want to know that your site and platform are legitimate. They want to know that you have a plan and know what you’re doing. If you sell your Thinkific courses through your site, it highlights a breadth of knowledge on your topic. It indicates a sense of confidence and know-how. Both would be nice for clients’ peace of mind.

Ideally, Thinkific is a platform small business owners. It promotes ease of use, and if you simply don’t have the budget to afford a professional web designer, it’s perfect. The low-cost is all the more true with the Thinkific free plan, which has no transaction fees.

However, no matter the size of your business, selling online courses can be an excellent way to boost traffic and authority. Thinkific offers tools for building courses and email marketing campaigns so that you can upgrade your small business significantly. All it may take is the easy to use site builder.

Thinkific Features

There are many things to like that set the platform apart from other online course platforms. For this Thinkific review, we explore each feature to give you the best representation of this easy to use online course platform.

Thinkific Features

A Wide Range of Customization Options

The Thinkific course builder is one of the most varied available by a significant margin. The platform allows you to customize your online course from top to bottom. However, don’t let this intimidate you. Most of the development is drag and drop, making it exceedingly user friendly.

Thinkific also ensures course seamlessness. You are free to brand your courses however you like, so they are identical to your existing website. You can also create quizzes to test students on teachable knowledge and publish satisfaction surveys. Also, you can include students in discussion boards to encourage deeper engagement.

The platform also provides numerous teachable landing page and sales page templates. You don’t need to be a web design genius to create an effective learning platform for your students. Thinkific makes the entire process easier.

Your students need to stay motivated to complete your course. Things like the discussion of courses and management systems will give them plenty to like. The above features and the ability to provide completion certificates, make it easy to ensure your students stay engaged.

If your participants like your courses, they will tell others of them. It could lead to more enrolled students in the future. A unification between selling courses and an effective learning management system is one of Thinkific’s most prominent strengths.

A Unique Free Plan

It isn’t unheard of for a site builder to offer a free trial. However, Thinkific offers a much different free experience with a lot more to like.

Rather than a simple 2-week trial, Thinkific provides a full experience with no hidden transaction fees and no time limit.

With the free plan, Thinkific offers you the opportunity to:

  • Create a course with their course builder.
  • Enhance branding
  • Trial-run quizzes
  • Collect payments when you sell courses

It’s the ideal review into the service, without ever spending a dollar.

The Thinkific free plan is unusual compared to many course creators. You are free to review and modify your HTML and CSS via the free plan, too.

The user-friendly free trial with no transaction fees allows you to review what you may like from the paid plans.

Course Creation: Step-by-Step

thinkific review

Now to Review the main sell of Thinkific: the course building.

The platform prides itself on being user friendly. Thinkific allows users of any skill level to build courses to suit their audience. The Thinkific course creator gives you everything you need to create the ideal learning platform.

For this Thinkific review, we’ve broken down this process for you:

Step One: Select a Template

Using Thinkific, you can review and use numerous templates provided by its public API. The templates let you create anything from a landing page to a sales page, learning modules, and more.

The templates promote the overall ease of use featured of this service. Should you wish to start entirely from scratch, you can simply select the ‘blank’ option.

Step Two: Name Your Course and Build Chapters

Building your course starts with naming it and filling it with individually built ‘chapters.’ This stage breaks your course down into digestible chunks for your students. You can also add completion certificates to the end of each of these course chapters.

Note: If you have previously created course lessons, you are free to import your courses from your text document or video library into the multimedia course player.

Step Three: Give Your Chapters Descriptions and Links

The descriptions will give your students insight into the courses. Keep them brief but informative.

It’s also here that you can add teachable course links and resources for your students. If you want to add course quizzes for your students, simply go to ‘Add Lesson,’ and you should see a button labeled ‘quiz.’

Step Four: Finalize Your Online Course

To complete your course, click the ‘Settings’ tab and begin the finalizing process. The final step includes altering the URL to your course and uploading any final course multimedia.

Building a Thinkific course epitomizes ease of use. From the drag and drop free templates to the multimedia course import function, you are in control from the beginning. It’s easy to see why Thinkific remains one of the most popular ways to create and sell an online course.

Is Thinkific Legit?

With over 50,000 active businesses building courses, it’s safe to say Thinkific is definitely legit. From their website alone, their commitment to bringing superb customer service is evident.

Indeed, an entire section of their site (Thinkific com) features customer service testimonies with full user profiles.

As a course business, the brand excels in personality. It also prioritizes engagement via social media use, including Facebook, Instagram, Twitter, and YouTube. It’s hard to find a social media platform they don’t use. They even use Pinterest.

Is Thinkific Better Than Teachable?

You might like the platform’s features after reading this Thinkific review, but be curious about Thinkific alternatives.

One alternative that users sometimes like is Teachable. Review after review pits each course platform against each other, but which one is superior?

Teachable Vs Thinkific, who wins?

In our humble opinion, Thinkific is the superior of the online course platforms. It’s not only because Teachable has recently done away with its free plan (though that doesn’t help). It’s also not as user friendly.

Thinkific makes it easy to get started on your courses, with or without a transaction fee. It succeeds all around, providing an effective learning management system.

Thinkific vs Kajabi

Thinkific vs Podia


Is Thinkific Mobile Friendly?

Yes. Any online course made through Thinkific works on multiple devices, including tablet and mobile.

Does Thinkific Offer Customer Support?

Yes. The platform’s customer support is available through any social media site where they have a profile. They also have a customer support section on their official site (Thinkific com).

Who Owns a Course Created Through Thinkific?

You do! You receive a custom domain for any course Thinkific helps build. You are free to use it on your site.

Thinkific Pricing Options

There are four Thinkific pricing options, with an additional growth package:

Thinkific Pricing

The Free Plan

$0 Per Month

This scheme allows you to use and review all the core features with no transaction fee. It includes up to one course to help you get started.

The Basic Plan

$39 Per Month

The basic option has all the core features alongside new course features, including a head start into email marketing for your students. You also have more control over learning management with the basic plan. It’s ideal for small business

The Pro Plan

$79 Per Month

The pro plan features everything from the basic plan and allows for five learning management admins. The pro plan also allows you to create a hidden course or private course and have access to advanced course customization.

The learning management system is better overall, allowing for a more nuanced review of any course Thinkific helps you create.

The Premier Plan

$399 Per Month

This plan features everything you need to plan your courses via an easy to use course platform. It includes all previous course features and the Growth package, the use of which is for high-flying businesses who want to provide in-depth courses for their students. This package is not for the casual course builder.

A unique feature of the premier plan is white labeling for emails. Emails sent to your students with white labeling go out from the official Thinkific server, adding an extra level of professionalism.

➡️ Thinkific Coupon – Is Thinkific Worth It?

Pros and Cons


  • Easy to use site builder
  • Drag-and-drop function
  • Free templates
  • Connects with WordPress
  • Extensive features with the free plan
  • Ideal for small businesses and educators
  • Many features for online student learning
  • Various options for selling and buying online courses
  • Marketing and white label options available
  • Mobile-friendly


  • Not a ‘full service’ platform – it won’t design your course for you
  • Requires effort – the marketing doesn’t happen on its own

Final Thoughts

In this review, we’ve walked you through the course builder. From its unique payment plans to its extensive management systems, Thinkific is an easy to use platform. It can provide businesses with teachable course content embedded into their very own site.

Layla Acharya

Education is important, and in this day and age, we have access to more choices than ever. Layla Acharya is living proof of that. With coding, website engineering, business management and more skills under her belt, she’s a testament to how much you can achieve with online learning. She developed Edwize to help you reach your full potential by utilizing online education tools. Here, she explains which ones work the best, what sites to use, and how to sell your own tutorials online for a passive income.