Are you trying to hop onto the bandwagon of online learning and teaching?
Get in line! Trying to choose the perfect Learning Management System (LMS) to devise, create, and publish your online course can prove to be a struggle, especially with the number of platforms available today.
How do you decide what platform suits your course needs best?
Kajabi and Teachable are two of the most famous online course platforms available today.
Apart from functionality, this article will compare the marketing capabilities of both platforms while analyzing each of their features. After all, you need to know the good and bad before you make a choice, right?
- 1 What is Kajabi?
- 2 What is Teachable?
- 3 The Main Difference Between Teachable and Kajabi
- 4 Advantages of Kajabi
- 5 Disadvantages of Kajabi
- 6 Advantages of Teachable
- 7 Disadvantages of Teachable
- 8 Pricing for Customers and Your Profits on the Platform
- 9 What Has a Better Reach?
- 10 Conclusion
What is Kajabi?
Founded in 2010, Kajabi is an all-in-one innovative online platform that allows users access to a simplified and flexible tech-system.
The main aim of Kajabi is to provide users with a platform to build their business by selling online courses without any complications they might encounter when usually managing online entrepreneurship.
Members of Kajabi can sift through a selection of integrated tools on this marketing website that introduces them to web hosting, different marketing features, payment checkout pages, course creation, similar member community, and website pages.
Kajabi is made specifically for people who wish to find sales and marketing funnels under one roof for the convenience of the user and customer.
What is Teachable?
Teachable is another platform that is part of the eLearning industry.
It is a cloud-based, white-labeled platform that allows high-end organizations to sell courses, teach online, and train employees. This Learning Management System (LMS) allows content creators to devise and sell courses online.
The easy-to-use course creation platform allows users to devise courses without paying attention to tech, hosting, design, or marketing integrations.
Anyone can create and sell a course on Teachable- it does not require any tech experience. There are also training programs available for course creators to help them choose their topics and create and launch their courses.
The Main Difference Between Teachable and Kajabi
Kajabi and Teachable are both e-Learning platforms that allow users to create and sell their courses online.
All the essential tools are provided for them to build their course website and engage their respective audience. All content, including videos, pdf, and quizzes, can be structured into lessons and modules spread out over a period of time.
Neither of these platforms requires you to hold an official certification or degree. Basically, anyone can build a course and sell it.
You might be thinking that Teachable and Kajabi provide the same basic functions, so what is it that really makes them different?
Remember, we previously mentioned that Kajabi is an all-in-one online platform that allows users to build and market their courses online?
Teachable, on the other hand, is a standalone course platform that only allows users to create and sell an online course.
Not only can you create and sell your course online on Kajabi, you can also create your website and take over your marketing process on the platform.
Kajabi aims to provide its users with everything under one platform so that you do not need to run around to learn different other tools and focus your energy in one direction. This is essentially Kajabi’s main selling point, as it saves users hundreds of hours in the long-run.
Teachable mainly provides the tools needed to create and deliver an online course to students.
It does not create sales funnels or indulges in email marketing. While this is not a weakness, both the platforms have a different focus. Here are some more differences between Kajabi and Teachable:
Online Course Setup
One factor that sets both these platforms apart is the way courses are set up. While Teachable provides a simplistic layout, which is great for first-time content creators, Kajabi is excellent for those who have prior experience.
Its bells, whistles, and different features can be challenging to understand if you are starting out your journey as an online course creator.
Kajabi provides lots of different features that allow you to replicate the exact course you have in mind. You can create your website, blog, and customize everything to your preference. Lessons can also be tweaked and altered to your personal design.
Teachable, on the other hand, has a simplistic setup that does not require the user to learn tools that they are unfamiliar with. The set up is fast and easy, and the final process leaves you with a professional-looking course that cannot be customized.
Another difference is that Kajabi allows you to create subcategories in your online course lectures to help students navigate through information easily.
Using subcategories allows you to organize heavy volumes of content, which can be disturbing and overwhelming to look at visually.
If your course is made up of too much content that seems to run continuously, your students are more likely to leave the course mid-way. Teachable does not offer this feature.
On Teachable, you can only add multiple-choice quizzes to any of your lectures. However, the quiz functionality is based on the lesson plan that you have opted for. The basic plan is for $39 a month and allows you to create non-graded quizzes.
This means that you have no way of knowing how your students did on their tests or whether they are grasping critical concepts.
The professional plan is for $119, and it allows you to record and score quizzes. It also gives you the option of opting for a minimum score without which students cannot excel to the next lesson.
Some courses only need multiple choice questions, but if you believe that your course requires further testing methods, such as open-ended questions or fill-in-the-blanks, Teachable may not be for you.
Kajabi allows you some flexibility in designing assignments. You can choose from multiple-choice questions, open-ended questions, fill-in-the-blanks, and use images as questions, too.
Students can upload their homework in the form of PDFs, word documents, videos, images, or audio files. The best part?
Instructors can grade these assignments for free!
Advantages of Kajabi
While there are many advantages of Kajabi, here are the best ones we chose:
Who can ever say no to a free trial? All customers on Kajabi are awarded a 14-day trial. Based on this trial, you can study the platform in-depth and decide whether you want to join it as a course creator or choose to market your skills and product elsewhere.
Everything falls under one roof, including your website, CRM, landing pages, online course creation, and whatever else you need to market your skills successfully.
The best thing about Kajabi is that you do not have to sift through multiple systems and remember different logins. Instead of wasting time separately keeping track of tools, Kajabi’s functionality integrates into one place: the dashboard.
To be successful at your business and improve efficiencies, all you have to do is focus on the Kajabi platform. It is also user-efficient as its logical drag and drop systems allow it to be used for different tasks.
Access to a Marketplace of Products
While having everything under one platform definitely benefits you, it also benefits the customer! Kajabi allows its customers access to content in a one-stop-shop.
Since Kajabi is easy to navigate through, most customers have a pleasant experience. Moreover, if you build an intuitive platform, Kajabi also gives you “credit” that can be used later on to up your ratings.
Kajabi can be customized based on your full preference. Choose from dozens of beautiful themes, personalize your products, and tweak anything you want.
Think of the world as your oyster and mimic your thoughts in real life- no restrictions. Kajabi allows you to deliver the product and experience in any way you want. Captivate your audience and build your loyal following.
Disadvantages of Kajabi
Like all things in life, nothing is perfect. Kajabi, too, has its cons:
Content is Stored in One Place
While this has been mentioned as Kajabi’s main selling point, there is one disadvantage of this.
While utility and convenience are the basic options people look for, some are also skeptical of placing all their trust on a third-party platform. Think about it this way: would you be comfortable with investing your entire business under one roof?
Having faith that the platform will run for a lifetime and that you will always have access to your videos, sales funnels, landing pages, and email platforms is crucial.
Without the platform, all your hard work goes to waste. This is why some people do not wish to put their eggs in one basket and hence, spread their assets across a number of platforms.
There’s no denying that Kajabi charges a lot. Users who sign up to this platform pay a hefty monthly or yearly subscription.
If your course is laden with data or if you have a lot of customers, you will need the highest membership, which will cause a dent in your bank account. However, if you are confident in your product’s ability to sell, Kajabi is the platform for you.
Advantages of Teachable
Teachable, too, has its fair share of benefits:
Developing your course and deciding your course content is the hardest thing you will face on Teachable.
Once you have figured out your audience and the material you want to sell, uploading to the online course platform is a breeze. All you have to do is follow some super simple tests, and within a few hours, you can create and launch your course.
To launch your course, you have to do a lot more than sending readers your sales page. However, the good thing is that Teachable allows you to make sales the same day you sign up for the platform.
Did you know that Teachable’s summits are open for the public, and you can attend them for free?
The best thing about these summits are that you can attend them every year without anyone stopping you. You will find loads of valuable speakers here who will help you further your goals in life.
Bundle Courses and Discounts
Do you offer more than one course on Teachable?
The platform allows you to bundle your available courses together and offer them at a discounted price. Pretty cool, right?
This means that instead of offering two separate products, you can offer a third one – the bundle – without any additional work on your end. The VIP bundle brings all your courses together and offers them at a special prize.
Hence, instead of offering full-fledged courses, you are also at liberty to offer smaller courses to your readers and can earn an extra income that way.
Pay Your Affiliates Easily
Once your course goes big and starts to get popular within the public, you might want to expand.
You can do this by introducing some new courses or creating sequels for the same course. Soon, as you get more successful, you will need a group of affiliates to assist you.
We all know that paying affiliates can be time-consuming, especially if you have to calculate each affiliate’s profit and commission manually.
To save time and allow your dealing to be more efficient, Teachable calculates each affiliate’s commission and pays them automatically for you. Who needs an accountant when Teachable does your job for you?
Disadvantages of Teachable
Unfortunately, there are some things you need to look out for when you choose Teachable:
Slow loading time is a real problem even in the most developed countries. To avoid this, websites cache their respective pages. This means that they store older versions of the page in the browser memory.
While this does not sound like a problem, there will be times when a new student deposits a payment online. Instead of seeing the course appear on his browser as soon as he completes the order, he sees nothing.
This is because the browser is displaying an older version of the page. For the student to see the updated course, they will have to clear their cache, login, and logout, or refresh the page several times.
Sales Pages and Upsells are Tedious to Create
There is a fantastic feature on Teachable that lets you create one-click sales and upsell pages. However, these are very time-consuming to build from scratch.
The input box for these is small, and there is no option to copy and paste a template. This means that you cannot fully customize your sales pages and offer your services to customers the way you wish.
Pricing for Customers and Your Profits on the Platform
As we discussed before, Kajabi may come across as a pricier option. However, keep in mind Kajabi’s robust nature, marketing tools, and customization.
Both platforms allow you to price your online courses in a variety of ways.
You can choose to pay a one-time price, a recurring monthly fee, opt for a payment plan, or you can price your syllabus in different currencies. However, Kajabi is known to be the superior option when it comes to pricing your course because of the flexibility it offers.
Kajabi allows you to charge your readers weekly, monthly, yearly, or in between. However, Teachable only enables you to create a monthly or yearly subscription.
Kajabi also comes with the advantage of creating a free trial for however long you wish (1 to 90 days). You are also given the option to charge a custom upfront payment as setup fees if you want to build your revenue. Teachable has not provided this option.
Moreover, you cannot price your online course or membership site using multiple tiers on Teachable.
While you can provide numerous pricing levels for your course, you cannot individually charge different content. Kajabi, on the other hand, allows you to create multiple tiers, and you are given the flexibility to choose the content you wish to put in that category.
Stripe and PayPal are both options customers can use to pay for their courses.
However, on Teachable, PayPal is an option only if customers are charged a one-time fee to access your course and if the currency they are using is US dollars. This means that they can’t pay for your course using PayPal if their currency is in, for example, Euros.
Kajabi allows customers to pay through PayPal regardless of the currency you price your course for. They do not have any hurdles while paying for product subscriptions or payment plans, either.
What Has a Better Reach?
You’ll find that “integrated email marketing” is a feature offered by Teachable in its basic plan.
On Teachable, you can send emails to your students who have already purchased the course. Students are notified each time you upload a video, lesson plan, or make changes to the existing lesson.
Even though these emails are helpful to students, they do not attract new customers. You cannot sideline those students who sign up for your mailing list to receive freebies or updates- they are not yet paying customers.
To attract more customers and increase your sales on Teachable, you would have to enlist a third-party email provider. Depending on the number of students who have subscribed to your course, this would cost extra.
On Kajabi, you can send personalized, customized, and beautifully designed emails as broadcasts. Email marketing can be used to keep the conversation updated. This adds value to your products as people appreciate consistency.
To stay on top of your market, consider how you can excel in your email game.
The Kajabi email features an Email Subject Line Validation, which improves efficiency as you type your subject line. Spam triggers are always checked, and suggestions are given to fix errors. This also helps Kajabi users avoid spam emails.
Both Kajabi and Teachable provide mobile app options for users to learn during long commutes or transcontinental flights.
Kajabi and Teachable are great platforms for content creators looking to sell their products and for students eager to learn. Which of these two platforms do you think are best-suited to your needs? It’s a tough choice, no doubt!