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Written by:
Layla Acharya
Last Updated:
Does Kajabi Replace Mailchimp?

Does Kajabi Replace Mailchimp?

Whether you’re a teacher, trainer, or someone involved in the field of training and education in any way, you know how important it is to have an online presence today.

The scale of the audience that you can reach through the web is far more than what you’ll achieve through other mediums.

You may have highly resourceful and valuable course content for the learners, but as long as you don’t have a way to reach the right audience, does your content benefit you in any way?

If you’re looking for a promising online platform to market your content, Kajabi might just be the ideal option out there.

It not only allows you to create your courses, but also market them efficiently, and most importantly, make some serious profit out of it. Kajabi is an excellent platform for teachers, trainers, and anybody who wishes to promote their content and make money out of it.

Kajabi allows you to integrate your Kajabi account with multiple other tools, allowing you to get the maximum benefit out of it.

This blog, in particular, is focused on Kajabi Mailchimp integration. Continue reading to find out whether Kajabi replaces Mailchimp and how you can benefit from integrating the two tools!

Does Kajabi Replace Mailchimp?

Does Kajabi Replace Mailchimp?

One of the most common questions people often ask is – “does Kajabi replace Mailchimp?” Before we can answer it, let’s first understand what Mailchimp is and how it is different from Kajabi.

Kajabi is more like an all-in-one platform that allows you to sell, market, and deliver your online content. Mailchimp, on the other hand, is the ultimate email marketing tool that ensures that timely, targeted emails are sent out to the customers.

Considering the scope of features and services, it won’t be wise to say that Kajabi replaces Mailchimp or that Mailchimp replaces Kajabi. For us, each of the two tools holds a distinct value, and the Kajabi Mailchimp integration is one of the finest ways to enjoy the best of both worlds!

Connecting Your Kajabi With Mailchimp

Integrating your Kajabi account with Mailchimp is a sure-shot route to success. When we say it allows you to enjoy the best of both worlds, we’re in no way exaggerating. Connecting the two tools offers a massive array of benefits.

Mailchimp is an email marketing tool that helps you design emails and newsletters and share them across different social networks and integrate its services with any suitable analytical tools to track your email marketing campaigns’ progress.

It’s a great tool that allows the people who are interested in your courses to subscribe or unsubscribe to the email marketing lists via opt-in forms.

Connecting your Mailchimp and Kajabi accounts will allow you to send emails through Mailchimp to contacts who’ve submitted your Forms through Kajabi.

In short, you get to integrate the reach of Kajabi and Mailchimp’s efficiency and ensure that your online courses reach the maximum audience.

Connecting your Kajabi with Mailchimp is an ideal option when you wish to use the services of both the tools at the same time, including Kajabi’s focus on allowing the user to design, market, and sell online courses and Mailchimp’s vibrant email marketing campaigns!

Setting Up Your Mailchimp Account


Setting up a Mailchimp account is easy and super-quick. When you create an account on Mailchimp, you have to agree to their Terms of Use and the Anti-Spam regulations.

You’ve got to ensure compliance with these policies to maintain your account at a reasonable reputation.

Creating an Account

Navigate to the signup page on the Mailchimp website and click the option ‘Sign up Free.’ Simply type your email address, username, and password to get started.

A confirmation message will be displayed, prompting you to check your email inbox for the account activation email.

Once you access the account activation link sent to your email inbox, the account setup will be completed. You may receive the account activation email almost immediately, or it may take a while. If you can’t locate it in your inbox, look for it in your spam email folder.

Activate Your Mailchimp Account

Once your account has been set up, you now have to activate your account. All you’ve got to do is open the account activation email that Mailchimp sent to your email address and click on the Activate Account button.

After you click on this button, you’ll be directed to the human verification page. It’s just an attempt to save any spammers or unreal individuals from signing up.

You’ll be redirected to the Mailchimp website and asked to confirm that you’re a human. You’ll be required to click on the button that says ‘I’m Not a Robot.’

Signing Up


After you’re past the verification step, you’re all set to start using Mailchimp services.

When you log in to Mailchimp for the first time, you’ll be asked to provide some basic information that will be used to provide you with the content that’s most relevant to your profile. The information that Mailchimp requires and why it asks for it is as listed below:


The name that you provide is associated with your account and is unique for you. You can use it to access multiple Mailchimp accounts.

Email Address

Mailchimp uses the email address you provide to contact you, so make sure that you provide the right, functional email address.

Organization-Related Questions

Mailchimp will also ask you questions related to your company. It’ll help the platform filter out the best and the most relevant content for you.

Organization Name

Your organization’s name is displayed on every email that you send using Mailchimp, along with your physical mailing address.

Website URL

You’ll be asked to provide the URL of the organization or company that you’re affiliated with or your personal website.

Physical Mailing Address

You’ll also have to provide a physical mailing address on which you can receive all the physical paper-mails.

You’re required to provide a valid physical address on every official email you send out as per the law. The address could be a personal address, a business address, or an address with a P.O. Box number, wherever you can receive your mails.

Once you’ve entered all the required information, Mailchimp will prompt you to finish the process, after which you’ll be logged in to your new Mailchimp account.

Integrating Kajabi Into Mailchimp


If you’re convinced now convinced of the idea of integrating Kajabi into Mailchimp, we’ve listed down a quick guide to help you through the process.

Step 1: Kajabi

To connect your Mailchimp account with Kajabi, you’ve got to navigate to the Settings tab on your Kajabi account from the Dashboard and select Third Party Integrations. Here, turn the Mailchimp integration option on.

You’ll be asked to enter the API key upon turning Mailchimp integration on. To obtain this key, click on the API Key Link and log in to your Mailchimp account.

Following the API Key link will give you the API key that you’ll be required into the API key field in your Kajabi account. Simply copy the API key from Mailchimp and paste it in Kajabi and click save.

Step 2: Mailchimp

To integrate the Mailchimp account with a Kajabi Form, you’ll have to create a List.

Click on the Audience tab in Mailchimp and choose the option to Manage Audience. Choose settings from the resulting drop-down menu and scroll all the way to the bottom till you see the Unique List ID. Copy this ID.

Step 3: Kajabi Mailchimp Integration

Now that you’ve got the Unique List ID from your Mailchimp account, you now have to add this list ID to your Kajabi Form.

Go to your Kajabi account and open the Marketing tab from the dashboard. Click on the Forms button. Choose ‘Create a new Form,’ or you can choose to edit an existing Form.

Whatever you select, don’t forget to check the box that is present adjacent to ‘Send the contact to a third-party email provider.’ Choose Mailchimp as the third-party provider, followed by pasting the Unique List ID that you copied from Mailchimp earlier.

Click the save button, and you’re all set! You’ve successfully integrated Kajabi and Mailchimp. Any submissions that are done through Kajabi Form will now be added automatically to the List in Mailchimp.


On the whole, Kajabi is a far more useful tool that offers a greater number of features and benefits for the users who wish to promote their online courses and make money as a result.

Despite the fact that Kajabi is pricier, it surely is worth the money. If you’re on a lookout for a comprehensive digital marketing platform, Kajabi can replace Mailchimp. But, if you integrate Mailchimp and Kajabi, you’re up for the big gains!

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