For the most part, the landing page that you set up on your site, whatever it is, will be the first impression that any potential customer gets of your business.
This is why it is so absolutely critical that a landing page is well-designed, and it is inspirational and attractive enough to inspire your visitors to convert into active customers.
The landing page will be what tells your visitors about the story of your brand, it drives conversions on your site, and it nurtures your potential new customers. It invites your customers to take action.
But, if your landing page is subpar, then you will likely be missing out on critical new sales, new leads, and more overall activity from your business, you could be missing customers.
While we don’t want to think about it, in online business, first impressions matter.
If you are even spending money, buying digital ads to drive traffic to your landing page, but it does not convert into customers, chances are you will actually be losing money in the long run.
So, how exactly do you make a landing page that turns visitors into customers? And, can you get this with Teachable? Does Teachable have landing pages?
Does Teachable Have Landing Pages?
Well, we can already tell you that yes Teachable has landing pages, and let us tell you all about them! (Check out ‘Teachable Coupon Code (2023): Flat 50% Off.’)
Today, we are going to tell you everything you need to know about landing pages, landing pages with Teachable, and what the best are, so you can have a head start in your business plan and get the ball rolling from day one!
What Is A Landing Page?
Let’s start simple, what is a landing page?
Well, a landing page can be defined as being a single website page that has one specific goal, which is to get your visitors to conduct an action.
The simple name, ‘landing page’, literally comes from the concept that potential customers will land on this page from somewhere else, which often ends up coming from a marketing campaign or digital advert.
The design of your landing page needs to be one that speaks with your audience, specifically the audience you are targeting in an attempt to call your audience into action.
This call to action for your audience can be as simple as calling them to sign up for your service, enroll in your online classes, register to get newsletters from you, download an ebook, buy a product from you, or anything else.
The contents of the landing page, from the images, to copy, to the layout should be entirely focused on this one very important goal, regardless of what it is, this should be its focus, and when you design it, you need to keep this in mind.
Be aware that with Teachable, it is often called a sales page instead of a landing page. Sales pages are the backbone of your website.
Landing pages Vs Home Pages: Is There A Difference?
You may be surprised to learn that homepages and landing pages are not actually the same thing. And even the checkout page is different.
This is because homepages are made to appeal to a variety of audiences and to convey information to anyone who is interested in your brand overall.
Take Monday.com, the work management tool, its homepage speaks to all their potential audiences, noting all of their products from CRM to project management and beyond.
Yet, you can also see they have Google Ads running for their different verticals, so, if you were to search for a specific project management tool in Google, there may be an advert for Monday.com.
From there, if you click on this advert, this would take you to the landing page for Monday.com’s project-specific management landing page.
Likewise, if you were searching for CRM tools, you may be met with a landing page for CRM for Monday.com.
This gives you an idea of how landing pages work.
How To Write A Landing Page?
So, how do you make a landing page, to begin with?
Well, first off you need to make your copy.
In just a moment we will look at some tips that will help you to better build a landing page that overall communicates the story of your brand, as well as what your service/ product does and why your visitors should start taking action upon seeing this.
#1. Make Your Value Propositions
You need to be answering 4 specific questions that will answer what your future customers will get from you, and why they need to take your offer to better their lives.
Remember you also need to craft a sense of urgency around it. They need it now, not later!
- Your offer, what is it?
- What do your customers gain? What are the benefits of them taking this offer?
- What makes your offer so important right now? Why do they need to take this offer immediately?
- How do they gain access to your offer?
When you first write out a landing page, you need to make sure that your page is properly answering these questions to help your page outline start forming.
These questions are the building blocks to building the individual selling proposition of your page, aka. Value proposition building.
It is a statement that is clearly stating why a customer should be buying your service/ product.
#2. Understand Your Audience Demographic
When you are trying to build a landing page for your website, you need to think about the audience you are trying to appeal to and the competition you face, and how they will be approaching your audience as well.
The landing page that you build needs to be uniquely tailored to the audience you are targeting.
Consider what they have to gain from your product or service.
Consider how you are best solving their painstaking problems, and why are you doing this best.
Understanding the hopes, dreams, and aspirations of your target audience will help to make the copy you write more engaging, and having an idea of what they want makes it easier to do so as well.
Look at online forums, communities, online course platforms, and other websites that your audience will frequent.
Doing so can help you discover their problems, desires, and what they enjoy the most.
You can then use this to your advantage to better tailor the information you provide in your copy to appeal to them.
Do not forget to research your competitors.
Build a list of who your competitors are, which at least 3 will do, check out their landing pages, and make notes.
Look at how they present themselves, how they speak, the language they use, and how you can beat them.
What makes you better?
#3. Understand The Significance Of Power Words
Your landing page has the aim of making your audience convert from passive to active.
Therefore, the copy on your page needs to be specific to achieving this goal, and you should reinforce this fact every time that you write a subhead, CTA, and headline.
Every section should be communicating to your audience the specific value proposition, why you are the best choice, and why people should be buying from you and not from one of your competitors.
The text on your landing page has to be persuasive, captivating, and clear, you don’t want your audience feeling any confusion about what it is that you are trying to tell them.
And you do not want them being confused about what they actually gain from being on your page either.
A great way to do this, and clarify your goals is to use something known as power words.
These are words you may remember from high school English class and are words that are well known to invoke emotion and help you to establish a connection with your audience, which can actually result in a boost of conversions.
People are more likely to convert if you make them feel something.
There are three very popular power words that are worth using on your landing page to gain conversions.
These are the three most popular power words:
‘You’ is a powerful power word as it makes the reader feel as though the product will fulfill their dreams, goals, desires, interests, and hopes.
‘Because’ is a powerful power word as it indicates an explanation. Hearing or reading this cues the brain to lessen the message passing into the person’s subconscious mind.
‘Imagine’ is a powerful power word as it pushes the audience to create a vision of the outcome of making a purchase, not necessarily the act of making the purchase, but the aftermath, which lowers any resistance to making the purchase initially.
They feel they’ve already gained something from it, and therefore want to keep it.
You can use these power words to better connect with your target audience, and encourage them to buy your product.
There are plenty of other power words you can use, and you can gain inspiration from customers all ready to go that little bit further.
Are your customers often repeating a phrase or word on social media, on forums, or in emails when discussing your product?
Talk to audience members, peers, and friends to check that the message you are trying to get across is translating as it should.
What Are The Key Parts Of A Landing Page?
After looking at the page copy, you then need to put it into components/ sections.
There are 6 sections that make up a successful landing page:
Headline, Subheading, Benefits, Images, Social Proof, CTA.
These all work in tandem to make a very successful landing page with a high conversion rate.
Headlines are the first thing viewers see when they go onto your site, so it needs to be concise and clear, confirm what you are offering, and only have a message that reflects the entrance point of the audience.
A lot of companies will have headlines that boast how awesome their product is, such as Function of Beauty’s “The world’s most customized skincare”, which highlights it’s made customized for the customer and is not just for anyone.
It makes their audience feel special and valued.
Subheadings are more detailed, often showing up below the headline in a smaller font.
This bit of text should be littered with persuasive writing and will go into depth about your offer.
Slack has a good explanation, it highlights what is valuable about it, and how it offers more flexibility and faster working.
The striking imagery of your product or something which relates to the message you are trying to convey can help.
But, it is even more effective to show your service/production in action.
The human brain will process visual cues 60,000 times faster than text, so a captivating image will always make your page look ten times better, give your customers a better experience, and make them more likely to hang around or be interested.
Images also provide visual cues that draw in your audience to stay on the page and find out more about what you are offering.
Figma is a brand that does this well, they need very good visuals, and their landing page actually features examples of what you can do with Figma.
This helps customers more easily visualize what they will actually get out of a purchase.
One of the hardest parts is convincing your audience that they need the product, and why they need it.
Why it solves a problem for them?
The statement on benefits is where you can better address the points of pain that your audience has, and you can use a simple bullet-point list to explain how what you are offering will solve this problem for them.
Focus on the benefits of the product itself, not only on its features, however, it is easy to make this mistake.
Do not forget to be less focused on the features as well, as the features could confuse your audience or have a negative impact, which will lead to a loss of custom.
Less is more.
Social proof is something that will show your audience that there have been other customers who have purchased your online course and recommended it.
This is essentially just like a review section.
It is important that you design your landing page to convert to a custom one.
When potential customers see that others have approved, and have benefited from your online courses, they are much more likely to make the purchase themselves.
You can use different types, although reviews are the most popular, however, you can use testimonials and press as well.
Typically, this will appear more than once on a landing page, often after the section above the fold.
This is the whole reason you have a landing page at all, you want customers to sign up.
So how it reads, where it is placed, and what it looks like will have a total impact on the rate of conversions you get.
You only want a single CTA, so it keeps it clear to your customers what you want from them, and if you only drive them to a singular goal you will have more success.
That being said, avoid action words such as submit or send as these can be very vague.
Remember your customers need to know what you want from them, and what will happen when they complete the action.
You should also put focus on urgency as well, this is where special offers can often be of benefit.
Understanding Landing Page Builders
You needn’t be a pro developer or a website designer to be able to craft a great landing page with a high conversion rate, there are many page builders out there that help you do it yourself.
You just plug these into your website and gain the ability to maintain your user’s experience across your site. Instapage and Hubspot are two of these.
However, if you sign up to create your Teachable courses, you will be able to create a landing page for all the courses, and optimize it thanks to Teachable’s handy tools in a meager 10 minutes!
What Are The Principles Of Landing Page Design?
While Teachable does a lot of the work for you and helps you set up your landing page with ease, it is good to understand the principles of designing a landing page, as it will help you to further optimize your landing page and get even more custom!
There are four main principles to look at!
Artists could argue with us all here. Many would say color does not affect conversion. However, it is important to consider a few elements when it comes to color for brand and landing pages.
Colors have a psychological imprint and so as you choose your color palette you need to consider what you want these colors to convey.
You see, colors have meaning, pick colors that have associated characteristics with what you want people to think of when they look at your landing page. For health and optimism, yellow and green are ideal.
- Yellow: Youth, optimism, friendly, creativity.
- Orange: Excitement, fun, aggression.
- Red: Energy, Warmth, Courage, Urgency.
- Pink: The feminine, sexuality, tranquility, romance.
- Purple: Luxury, calm, truth, soothing.
- Blue: Cool, security, loyalty, trust.
- Green: Relaxation, balance, environment, wealth, easy-going, health.
When you choose the color palette for your site, pick colors that will be complementary to the main color of the page as well. However, ensure you keep it readable.
While Teachable can help you make your landing page, some people would rather do the whole thing themselves, if this is the case you will want to think carefully about your fronts. It is best to stick to common fonts used on Google, such as:
- Lucida Console.
- Trebuchet MS.
Having one of these fonts will make sure that most browsers will process the text correctly. It is also much easier when you deal with email service providers.
Also, always stick to just one font in order to reduce any clutter on your page, each font has italic and bond versions which can be used to change the aesthetic slightly.
You can also change the text with size as well. Body text is usually at 12 pt as it is easy to read for most. However, if you have an older demographic then you may want to increase this to 14pt. Headlines should be between 17pt and 25pt.
Note that larger or smaller font sizes than 12pt actually decrease readability.
Line spacing is also important as you need to ensure there is enough space between lines for easy reading, nothing will defer your audience more than cluttered text.
While you need an image, the design and clarity are more important. Consider how the text will look sitting on top of the imagery, therefore if the image is really busy, you may want to darken it, to increase text readability.
You can also put shading behind the text or add a dark rectangle.
You should also defer from blurry, or aged images unless necessary for what your site is about as this would look unprofessional and will make your audience less interested.
The Best Examples Of Landing Pages With Teachable
Before we leave you to start building a landing page that does you justice, take a look at some of these creators who have produced great landing pages with Teachable!
- Buttercream Flower Class: Darlene Abarquez.
- Passion to Paid by Lauren Hom
- Angela Fehr Creative Watercolor Courses.
- Houseplant Masterclass by Summer Rayne Oakes.
Take a look at some of the Teachable landing page examples we have listed above, and look into the many things you should consider. Do not rush this process as a good landing page can make or break your relationship with your audience.
It’s worth considering every tiny detail!