Google Analytics is a powerful tool used to track web traffic, monitor user behavior, and measure the effectiveness of online marketing campaigns.
If you have recently achieved your Google Analytics certification, adding it to your LinkedIn profile can help showcase your expertise in data analytics and make you stand out in a crowded job market.
It can also increase your visibility to potential employers and clients who are looking for professionals with these skills.
In today’s article, we will guide you through nine easy steps on how to add your Google Analytics Certification to LinkedIn.
You don’t need any technical expertise to follow these steps, and it shouldn’t take you more than a few minutes to complete.
In July 2023, Google transitioned its web analytics platform from Universal Analytics (UA) to Google Analytics 4 (GA4). UA properties stopped processing new data on July 1, 2023, while 360 UA properties will continue until July 1, 2024.
Google Analytics Explained
Google Analytics, a free web analytics service launched by Google in November 2005, is designed to provide website owners with in-depth insights into visitor behavior and website performance.
It has become an indispensable tool for marketers, webmasters, and businesses of all sizes, helping them understand how users interact with their websites, track the effectiveness of marketing campaigns, and make data-driven decisions to optimize their online presence.
Google Analytics 4 (GA4), the latest version of the platform, was introduced in October 2020 and represents a significant shift in how data is collected and analyzed.
Using this system is one of the best ways to review and analyze your website’s data regarding the viewers to your site, such as the amount of time they spend on a page, their activities when visiting your site, and/or the time they spend browsing.
It will also show you what pages they decided to close so you can work on certain aspects to improve the quality of your site and keep visitors coming back and browsing for longer.
Perhaps the most important feature associated with Google Analytics is that it can identify a period to pinpoint the data you have in order to better analyze it, as well as other tasks you would like to accomplish as a data analyst.
To earn a Google Analytics certification, however, you must pass the Google Analytics qualification known as the GAIQ Exam.
This exam tests your expertise as a data analyst and includes concerts from basic to advanced levels, such as configuration and administration, planning, attribution and conversion, and much more.
You’ll be pleased to know that the Google Analytics GAIQ exam is completely free to complete and is valid for 12 months from the date you pass it.
The exam is timed at 90 minutes and has a total of 70 questions to complete.
And, to ensure the questions are fair and test your overall analytics knowledge, each question is randomly drawn from a large library. All questions are either multiple-choice or in a true or false format.
Once you start the exam, the timer begins.
This means it is a one-seat exam, so you must complete it in one sitting. You also cannot revisit questions once you have answered them or those that you have left unanswered, so you should answer everyone.
Scoring 80% or more is considered a pass. If you fail, you will have to wait seven days to retake the exam.
Why Should You Add Google Analytics Certification To LinkedIn?
As we touched upon above, Google Analytics is a valuable tool and one of the most used services in the SEO field.
Worldwide, it is one of the most used analytics platforms, helping users track their website traffic and how effective their marketing campaigns are.
Google Analytics essentially helps business owners, web analysts, digital marketers, and other users improve by measuring and analyzing their sites and traffic.
At the core of SEO, e-marketing, social media, and more, analytics is present. Without the correct and most accurate data, it’s very difficult to improve any of these yourself.
The main benefits of Google Analytics include:
- Help develop your data analytic skills
- Provides some form of job security
- Achieving a certification displays your expertise in data analysis for specific job types
By adding your Google Analytics certification to LinkedIn, you can showcase your expertise and credibility in the field of digital analytics.
This can help you attract potential employers Linkedin users or clients who are seeking individuals with such skills.
It also demonstrates a commitment to professional development and staying up-to-date with industry trends, which can help you stand out among other professionals in your field.
With that in mind, let’s find out how to add your newly acquired Google Analytics certification to your LinkedIn and get you climbing that employment ladder as soon as possible.
Step-By-Step Guide On How To Add Google Analytics Certification To LinkedIn
When it comes to the LinkedIn page, it can sometimes be confusing when trying to upload or link certain Google certifications or achievements to your page.
The good news is that adding your Google Analytics certification is pretty straightforward.
Take a look at the steps below to do so:
- Start by logging in to your LinkedIn account.
- After you have logged in, click on the “Me” profile picture icon at the top of the page and select “View profile.”
- To add a new certification, navigate down to the “Licenses & Certifications” section and select the “+” icon in the Linkedin profile log.
- Here, input the certificate name in the “Certification name” field. For instance, for this certificate, you will write “Google Analytics Certification.”
- In the “Certification Authority” section, write “Google” or “Google Analytics Academy.”
- Now, input the date you achieved the certification in the “Issued date” field.
- You should now see a “Credential ID” field. Enter your unique certification ID number (you can find this on your certification).
- In the “Credential URL” field, write the URL of the certification page from the Google Analytics Academy website. This is optional, however.
- To finish, simply click “Save.” This will add your certification to your LinkedIn profile.
Told you it was simple!
Nine simple steps (with one being optional) and you are now ahead of the game in terms of prospective employers finding you and seeing your important analytic skills.
Google Analytics Certification Job Opportunities
Earning a Google Analytics certificate can provide you with a range of job opportunities in the field of digital marketing, data analytics, and business intelligence.
Some potential job titles you may consider with a Google Analytics certificate are:
- Web Analyst – analyzing website data, creating reports, and recommending improvements to website performance based on data analysis.
- Digital Marketing Analyst – Analyzed marketing campaigns across various digital channels, such as email, social media, search engines, and display advertising.
- SEO Analyst – analyzing and improving the search engine optimization (SEO) performance of a website, including keyword research, on-page optimization, and link building.
- E-commerce Analyst – analyzing the e-commerce sales data, customer behavior, and conversion rates to identify areas for improvement and optimize the e-commerce site’s performance.
- Data Analyst – analyzing large amounts of data to identify patterns, trends, and insights that can inform business decisions.
You should add Google Analytics Certificate to your Linkedin profile for more chances of being selected!
Is There A GA4 Certification And How To Get It
Yes, there is! While there isn’t currently a standalone GA4 certification, Google offers comprehensive training on GA4 through its Skillshop platform. This includes a learning path specifically designed to help you get started with GA4 and understand its key features and differences from Universal Analytics.
The GA4 learning path covers topics like setting up a GA4 property, using the new Explore reports, understanding the event-based data model, and measuring user engagement. Completing this learning path is highly recommended for anyone transitioning to GA4 or wanting to enhance their GA4 skills.
While there isn’t a formal exam or certification for GA4 yet, Google periodically updates its Skillshop courses, so keep an eye out for potential future certifications. In the meantime, demonstrating your GA4 proficiency through the completion of the learning path can be a valuable asset in showcasing your expertise to potential employers or clients.
To get started, simply visit the Google Skillshop website and search for the “Get Started with Google Analytics 4” learning path.
Is Old Certification Obsolete?
No, the Universal Analytics (UA) certification is not entirely obsolete. While GA4 is the future of Google Analytics, many businesses still use UA or are in the process of transitioning. Understanding UA is still valuable, especially for analyzing historical data. However, gaining GA4 proficiency is crucial for staying current and competitive in the field.
In Summary
A Google Analytics certificate, particularly with a focus on the newer GA4 platform, can open up numerous career opportunities for individuals interested in data analytics, digital marketing, and business intelligence. As businesses continue to transition to GA4, demonstrating proficiency in this platform can be a significant advantage in the job market.
