Masterclasses were already popular a few years ago, but with so much changing over the years, they are more popular than ever.
If you want to get high-quality, educational content online, the masterclasses are probably where you start.
What about creating a
If you thought that you need a
Lucky for you, that’s what we’re here for! We’ll go through everything you need to know about them right here in this article, so you can make one yourself!
How To Create A Masterclass
What is a Masterclass ?
A masterclass is made for “advanced” or “good” students. As such, masterclasses are not typically created for the basics – but they can be!
These classes are incredibly valuable, and can outshine a lot of other online courses in the same niche. As a result, it can be very competitive, especially if there are several masterclasses for the same thing.
No matter what the
Planning a Masterclass – Where Do You Start?
If you want to deliver a
You will need to think of a few key things before you go any further with your
- Why are you creating it?
- Who is the
masterclass for? - What should the class include?
- How much will it cost?
- How long should your
masterclass be (see also ‘How Long Is A Masterclass Course?‘) (see also ‘How Long Is A Masterclass Course?‘)?
You need to plan everything in advance, and give yourself enough time to prepare everything. Resources need to be gathered and put together for you to be successful.
Why Are You Creating It?
This will be a time-consuming thing, but it has so many benefits for both you and students. There are lots of benefits to consider when you’re thinking about this question.
These will all ultimately help you be successful, because they will help drive you.Â
- Learn from the best!
- New classes added every month
- 180+ classes to choose from
"Bored of TV, check out this Incredible content and cast"
Creating your own
- Improve your reputation
- Increase your revenue
- Attract loyal students or learners
- Prove that you’re an expert in your field
However, the benefits that a
- They will learn new things
- They can give feedback
- They can express opinions
- They can overcome difficult obstacles
- They can share their knowledge
- They can use the class to further themselves in life
Who Is The Masterclass For?
This will depend entirely on your target audience. Different demographics will prefer different things, and you need to prepare everything according to that!
For example, if you were to do a
Of course, there will almost always be other people in that class too, but they are likely to be the minority.
Additionally, you will need to decide if your
Just be aware that advanced masterclasses can be extremely challenging, and you need to have excellent understanding of your topic.
Most students in these classes already have a good knowledge of the subject, and want you to go even more in depth.
What Should The Class Include?
Your
- It’s taught by an expert in the field
- It’s relatively short and focused
- It focuses on a specific niche
- It’s a one-time event
With that being said, there will always be instances where things change. This is up to you, and you need to know what is needed for your specific niche and audience.
No matter what, you should always have a learning goal. This will help you structure your whole
Remember, a
- Videos
- Slideshows
- Worksheets
- Assessments
- Pre-recorded or live lectures
- Podcasts
- E-books or blog posts
- Community support via social media
Consider which elements work for your
How Much Will It Cost?
We all want learning to be affordable, but you need your
Remember – a
Generally, the minimum price for a
How Long Should Your Masterclass Be?
Two and a half hours is a good length for a
- 10 minute introduction
- 45 minutes of content and learning
- 30 minutes of student participation such as discussions or one-to-one work
- 20 minutes for Q&A
- 30 minutes for an exam or quiz
- 10 minutes for assessment feedback and results
- 5 minutes to explain your next steps
Planning a Masterclass
Coming Up With the Topic
Your
To pick your topic, you can identify all the topics you are educated in, and list them down. You can go through each option and list off all the different concepts that you could talk and teach about.

A popular example is cooking. Cooking is a very broad topic, so you would need to get it down to a specific niche within cooking – such as a particular kind of cuisine or cooking method.
Write down everything you can talk about within that, and identify which ones are important to your target audience.
You could also use Google Trends to search for specific keywords to focus your
Use that information, break it down, and see if you can outline an entire class around that.
Alternatively, surveys are also a good option. However, you need to have a decent following to get reliable and helpful feedback on those. If you don’t have a large following, other methods may be more worthwhile.
Naming and Developing a Structure for Your Masterclass
Remember – you want to end up selling this product. That means that it has to be well-structured, and make sense. One of the most important parts is naming your
The name is the first thing potential learners will see, so it needs to be eye-catching and make sense.
Coming up with a suitable name can take time, but it’s worth it. It should be relatively short, and easy to say. It should also explain what the
There are a couple of great
- Building a Fashion Brand (Diane Von Furstenberg)
- Cooking II: Restaurant Recipes at Home (Gordon Ramsay)
- The Power of Empathy (Pharrell Williams and Noted Co-Instructors)
- The Runner’s Mindset (Joan Benoit Samuelson)
- Turning Ideas Into Art (Es Devlin)
Make sure you give enough context, and give them just a taste of what they will get by signing up. Be sure to also create a brief and accurate description of the
Add your contact information to all the sections that require it so that people can get in touch with you.
Creating the Content
Once the above steps have been done, it’s time to create your content! Use a workbook to help you stay organized while you outline everything – it can be a confusing process!
You will need to decide how you want to create your
This might be easier than you think. Since this will be online, there are some great ideas that are already out there. The combination of video content with worksheets or e-books always works well.
Use options that will complement each other as well as the lesson.
With that being said, you should try to make your
Some options might not work for your subject at all. For example, if you’re doing a
For musical masterclasses, the audio is the most important aspect, but visuals are also incredibly important. It all depends on your topic.
Nonetheless, it’s important to know that video learning is the most popular. There are a number of benefits to this style of learning, including the following:
- It’s cost-effective in e-learning
- It allows people to learn while on the go
- It’s a very persuasive kind of content
- It support microlearning
- It can address various learning needs such as auditory and visual
Pick a Business Model
Now it’s time to pick a business model! This isn’t as scary as it sounds, but it is necessary. You aim to make money from this masterclass, after all.
Your sales funnel needs to be focused on guiding students or learners to sign up for the
You should consider the following things:
- Do you want to build awareness for your business?
- Will the
masterclass be a one-off that’s on for a limited time? - Are you giving your learners a lifetime access to the
masterclass ? - Is the
masterclass going to be part of a larger business promotional strategy?
Depending on what you want to achieve, your business model will be completely different. It will have a direct impact on the goal you set, so choose carefully!
Always take the time to make the right decision and get the job done properly.
One example of this would be subscription fees, which could allow learners to have unlimited access. See which kind of model works for you.
Promoting and Selling Your Masterclass
Finally, you need to promote and sell your
However, below are some great options that you can use to promote your
- Email marketing
- Social media
- Make a landing page
It will take time and a lot of work, but the reward will be worth all the effort! We’ve put together a whole article explaining how you can promote your online classes (or
- Learn from the best!
- New classes added every month
- 180+ classes to choose from
"Bored of TV, check out this Incredible content and cast"
Marketing and Hosting Your Masterclass
You will need a few key things in order to host your
Generally, a webinar platform or web conferencing is a must. You can use things like WebinarJam or even Zoom Premium. However, if you want the best results, you should invest in an online learning platform or LMS.
Ensure that the video and audio for your
Thankfully, there are plenty of options available, and you just need to pick the right ones for you.
Final Thoughts
Creating your own
It’s important not to rush the process, especially if you’re working on your first
Don’t count on that, though, and work hard. Good luck!