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Written by:
Martin Barrett
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Does Thinkific Own Your Content?

Does Thinkific Own Your Content?

Thinkific is a great website builder that you can use for creating to sell online courses, product pages, and other sales content. But does Thinkific own the content that you put on your Thinkific site?

As all your content on Thinkific courses belongs to you, you can create and you don’t have to worry about any copyright issues and selling online courses. In this article, we explore if the Thinkific app store owns any part of your content and what type of content you can put onto your Thinkific website.

In this article, we will discuss that does thinkific own your content and other parts of Thinkific like transaction fees, unlimited courses free plan, and how the first online course can impact the online course platform.

Does Thinkific Own Your Content?

No, Thinkific doesn’t own any content that you publish on your Thinkific site. You keep full ownership of the content that you create, publish, and market on Thinkific.

As Thinkific is an online course website builder rather than a marketplace, such as Skillshare or Udemy, you don’t give away any of your content rights.

This allows you to keep full control over your content, from course creation and publication. However, this also means that you will need to promote your content and Thinkific site yourself.

Types Of Content On Thinkific

There are many different types of content that you can include on your Thinkific site, including presentations, video, text, audio, images, and more. Thinkific also allows you to add dynamic content to your site, such as quizzes and assignments.

What type of content you want to use depends on what type of Thinkific website you are creating. If you create a course site on Thinkific, then you can use all the dynamic lesson types, including a quiz and assignment element.

You can also create a sales site with product pages on Thinkific. You may need to add content in the form of product brochure PDFs or videos that show how your products work. Here are some of the most important content types that you can use on your Thinkific site.


One of the most essential content features that you will have with your Thinkific website is the ability to add text. You can add product descriptions, How-To guides, FAQs, and many other content pieces that enrich your product or course pages.

You can also change the text in different sections of your Thinkific site. For example, you can include text in the header to show the name and description of your course or product.


Images are essential to make your text more appealing and it helps unlimited students and customers navigate around your pages. You can simply add images, videos, and many other file types to your Thinkific pages.

If you want to upload more than a couple of images at the same time, then you can use Thinkific’s Bulk Importer feature. Simply drag and drop your files into your media library. This means you don’t need to upload individual files when creating your pages.

Just select the images and other file types while you are working on creating your course or product page. This saves you a lot of time when you need to upload a large number of files.

Videos And Audio

Videos And Audio

One big advantage of Thinkific is that you can easily embed audio and video clips into your web pages. This allows users to listen and view videos and audio without the need to leave your site. Plus, videos are becoming more and more popular.

This means that many users also find it easier to get more information from audio clips or explainer videos. In addition, videos are a powerful marketing tool that you can use to promote your products or course material.

Thinkific comes with a video library where you can upload your videos and other files. You can add captions to your videos and integrate them into your Thinkific webpages.

Having all your files in one place is a great benefit as you can just go to the media library on Thinkific and search for any files you need. Just make sure that you label your files correctly so you can find them easier when you need them.

Thinkific also provides analytics and performance statistics for your videos. You can see how many people viewed the videos and for how long.


If you want to add PDFs to your Thinkific course site, then you just upload your file to the Media Library and add the file to your page.

You can upload any type of PDF, such as White papers, presentations, or product brochures. You can also include any statistics or user guides for students on your course page.


Thinkific also allows you to upload PowerPoint presentations that you can integrate into your course. Make sure that you save the PowerPoint in the right format and then upload it to the cloud via the Bulk Importer in Thinkific.

You can then select the presentation when you put your lessons or business page together.


If you have a minimum number of two courses on your Thinkific site, then you can create categories for your courses. This is an easy content management feature that allows your students to search through any courses for specific topics or classes.

You can create any type of category together with a category image. You can also change and remove categories at any time.


Another great way to generate some interest in your course website on Thinkific is by hosting a webinar. You can simply record a webinar and make it available to anyone who registered for it. Thinkific also allows you to offer a webinar replay for anyone who missed the webinar.

Frequently Asked Questions

Can I Use Thinkific As My Website?

Yes, you can use Thinkific as your main website. Thinkific allows you to create your own domain, so you can use any URL that matches your brand or company name. This being said, Thinkific has limitations when it comes to website management.

If you want to build a large content website with custom functionality, then it is best to use a more flexible content management system, such as WordPress.

Does Thinkific Take Commission?

No, Thinkific doesn’t take any commission from your course sales. They make their money with the paid plans and allow you to put your content live.

Is Your Content Safe On Thinkific?

Thinkific advises that your course content, product information, files, and all data are safe on their online course platform. No unauthorized users are allowed to access your content or courses without a login.

Thinkific also provides content permission controls where you can choose who sees your content.

How Do I Download Thinkific Content?

You can download images, videos, and audio files from your Video Library in Thinkific. You will need to download videos individually. First, go to “Manage Learning Products” and then access your “Video Library”.

Then search for the video you want to download, click the 3-dot menu on the video, and select “Download”.

Final Thoughts

When you create a Thinkific site, you own all the content on your site. This allows you to freely create the type of content that fits with your brand and marketing strategy.

From engaging product descriptions to captivating videos, there is a large variety of content that you can put on your Thinkific website for selling courses, products, or services. Thinkific also put together a blog article about “How To Create Content That Converts”.

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