How To Host Webinars On Teachable [Ultimate Guide]

Marketing your online business ranges from sending out newsletters to social media posts. But one of the most powerful conversion tools in a marketer’s arsenal is webinars.

The average conversion rate of webinars is an impressive 55%. This being said, webinars also have many other great advantages for your business plan, including networking and growing your brand. But, can you do webinars on Teachable?

Can You Do Webinars On Teachable?

In this article, we take a closer look at how to host webinars on Teachable, and why webinars can boost your marketing efforts. (You can also check out ‘How To Teach On Teachable [Ultimate Guide]‘)

How Does A Webinar Work?

A webinar is a free online training that everyone can tune into live or watch the recording later.

Typically, people need to register for a webinar with their name and email address. They will then receive a link that takes them to the webinar at the time when it starts.

Webinars are hosted by people or businesses that are authorities in their industry or field. They can talk about anything, from a specific topic to a product demonstration.

There are a number of different types of webinars but the webinars that convert most are often sales webinars and demonstrations of products.

Webinars follow a certain structure. Their key features include an introduction, an optional sales pitch, optional interviews, and some time for a question-and-answer session at the end.

You can host a webinar either on a specific webinar hosting platform or create your webinar with YouTube, Facebook, or other social media channels.

Why Webinars Are A Powerful Marketing Tool

Online live training sessions, such as webinars, are an excellent way to drive sales and increase your revenue.

You can also launch news courses or talk about your existing courses to grow your brand and audience.

Here are the reasons why teachers, marketers, and businesses use webinars.

Webinars Convert Highly

One of the biggest advantages of hosting webinars is that they have a much higher conversion rate than email newsletters, social media, and other marketing channels.

While hosting a webinar takes a bit more work than the classic marketing tools, you can be sure that you can make money with your webinar on your sales page. (See also ‘How To Sell PDFs On Teachable?‘)

You Can Engage With Your Audience Through Webinars

Another benefit of hosting a webinar is that you can engage with your viewers in a more personal way, such as through live chat.

Whether you have hundreds of people watching your live webinar or just a few, it’s important to interact with your audience during the webinar.

This will create a two-way conversation that makes your audience feel included and part of your journey.

When your listeners feel like they know you or your business better, then you build trust and loyalty for your brand.

Webinars Help You Create A Network

Webinars aren’t typically just one presenter hosting the training session, but there could be interviewees and other niche experts speaking.

When you team up with another business, influencers, or experts in your industry, then this helps you expand your industry relationships.

It’s a good idea to work together with experts that complement your topic or add knowledge to your webinar subject.

This creates an informative webinar that is not just more interesting for your audience and brings out the most value but also helps you connect with other industry leaders.

This type of affiliate marketing is beneficial for everyone who is involved in the creation of the webinar because each host can share their brand with the goal to drive revenue to their business.

In addition, experts and industry professionals on your webinar can help you expand your audience which ensures that you can establish your brand as an authority.

Webinars Grow Your Brand

Whether you are a teacher, instructor, or business owner who wants to grow your business, webinars are an easy and effective way to grow your brand presence.

Whatever you are teaching in your webinar, good webinar content can establish you as an industry expert that your audience can trust.

When you partner with other niche experts, then you can engage a great variety of audiences that can get to know your brand.

The better your partnerships and your content, the better your brand’s reputation. This can then lead to an increase in revenue.

Webinars Make You An Authority In Your Niche

Webinars allow you to connect with your audience, from just a few people to a virtual room of hundreds of people.

The more people you can get to your webinar, the more you can engage with. This can also increase your potential paying customers and new, loyal followers.

When you connect with the people who are interested in your topic, then you can also gain insight into their thinking, such as pain points and improvements.

This can help you improve your product or services, and you might even pick up some inspiration for new products.

Webinars Help You Increase Your Email List Subscribers

In addition to the direct engagement with your audience, you can also ask your webinar audience to sign up for your email newsletter when they register for your webinar.

This is a big advantage because growing a specific email list of your followers is a valuable marketing tool.

You can use email marketing to launch new products, online courses, or services. You can keep your followers updated on business news, upcoming events, and webinars.

You Can Create Reusable Content With Webinars

While webinars take some time and effort to put together, you can reuse the content of your webinar even after the live event.

This could be sending out webinar recordings to everyone who missed the live webinar or sharing webinar snippets on your social media channels.

You could even consider selling the recording of your webinar to create a passive income for your business. This is especially useful if you are an industry leader already.

It’s a good idea to make your webinar content evergreen, so you can reuse your evergreen webinar over and over again for future marketing campaigns.

But the biggest reason why webinars are so useful for content marketing is that you can create hundreds of new campaigns and social media posts.

Can You Do A Live Webinar On Teachable?

No, you cannot host live webinars on Teachable as it isn’t a webinar platform with native webinar hosting features.

However, you can host your webinar on livestream platforms, such as YouTube Live, Adobe Connect, LiveStream, or Twitch.tv.

You can then use this webinar livestream link and embed it into your Teachable school page.

How To Host A Webinar On Teachable

Hosting a webinar takes some time and effort to prepare the live training session properly. Once you prepared your webinar, you will need to choose your hosting program.

As Teachable doesn’t have the ability to host webinars, you will need to use a third-party software, such as YouTube, to host your webinar live.

You can then share the link and the recording on Teachable, your website, social media, and your email newsletters.

Here is a step-by-step guide on how to host webinars on Teachable through YouTube.

Step 1: Identify Your Webinar Theme

The first step to creating and hosting your first webinar on Teachable is to identify what you want to sell in your webinar.

Whether you have a product, service, or course, you will need to ensure that the course or service is fully set up.

It’s a good idea to talk only about a specific topic that interests most of your audience, as you need to make sure that a large number of people sign up for your webinar.

If you are unsure what people might be looking for, then you can also put out a survey to your audience via email or social media.

Ask your followers what they are most interested in and what topics they want to learn more about.

Step 2: Create The Content For Your Webinar

Once you know what you want to talk about in your webinar, you will need to set a webinar title and start creating your webinar content.

There are a few different ways of creating interesting content for your webinar but this broadly depends on your chosen topic.

Here are some of the most essential steps that you can use to get started with pulling your webinar content together.

Create A Webinar Structure

You will need to put together a structure for your webinar presentation. This typically includes an introduction to the topic, the host, and any interviewees.

Depending on your topic and your brand guidelines, you can choose to share some personal stories related to the topic. This makes the content more accessible to your audience.

You can then cover your chosen topic with three or four key points and messages that you want to bring across. This is your core content.

Make sure that you also include a mention of your course, a call to action, and any offers that you want to give to your “exclusive” audience.

This being said, it’s important that at least 80% of your webinar is free content and maximum 20% is sales content.

You should also allow some time for questions and answers at the end of the training session before you summarize and close the webinar.

Write A Script For Your Webinar 

Once you have a good outline, you are ready to start writing your webinar script. 

You don’t need to write down each word that you want to say in the webinar but make sure that you note all the key points that you want to talk about.

The details of your script depend on the confidence of the host and how well he can speak freely.

As a rule of thumb, the more often you host a webinar, the easier it will be to talk without a script. This also allows you to interact more with your audience.

Create A Specific Audience Offer

In addition to the training and knowledge you provide in your webinar, you can also give your audience a specific offer, such as a discount on your new course.

Your offer should be time sensitive to drive some urgency and ensure your audience buys your course as soon as possible.

Design Your Webinar Slides

When you have your offer and script ready, you can put together a good-looking slide presentation that goes hand in hand with your script.

Make sure that your webinar isn’t too long and that there isn’t too much text on your slides. After all, you want your audience to listen to you.

It’s a good idea to mix different content media, such as slides, videos, and interviews, to make your webinar as engaging as possible.

Step 3: Step A Webinar Date

It’s important that you choose a webinar date that is accessible to most of your audience. Make sure that you find out when your followers are available to tune in.

As a rule of thumb, Wednesday is typically a convenient time for many, as it allows everyone to have a little breather halfway through the week.

Step 4: Choose Your Live Webinar Hosting Platform

Now that you prepared all your webinar content, you will need to find a hosting platform that allows you to live stream your webinar.

Teachable doesn’t come with any live streaming functionality, so you won’t be able to use Teachable to host your training session.

However, there are many other third-party platforms that come with livestreaming features, such as YouTube. YouTube is one of the easiest ways to host and stream your webinar.

Step 5: Set Up Your Webinar

If you choose to set up your webinar with YouTube, then you will need to sign in to your YouTube account and go to YouTube Studio.

When you are in your account’s YouTube Studio, just go to the top right and click on “Create”. This will give you three options and you need to choose “Go live”.

On the left-hand side, you will see a couple of different options for your livestream. The easiest is running your webinar via webcam.

When you select your webcam option, then you will need to put in your webinar title, security settings, thumbnail and you can also schedule it for your chosen webinar date.

YouTube will give you a Stream preview where you have the option to “Share” your webinar link to other social platforms, membership site, and your website.

Step 6: Embed Your Livestream Code Into Teachable School

After you set up your live stream, you will need to embed the webinar link code into your Teachable school page.

Go to your livestream’s “Watch page” and then select the “Share” option. This will give you a variety of ways to share your livestream link, including an embedding option.

Copy the embed code and then log into your Teachable school account. 

Next, choose the course where you want to embed your livestream and the specific lecture for your livestream.

Simply select the “Add code” option and paste your YouTube livestream embed code there. Click on “Save” and you are done.

Step 7: Build A Registration Page For The Webinar

Now that you set up your webinar and added it to your Teachable school site, you need to create a registration page to get your students to register for the event.

You can either build a webinar registration page on your own website or use a specific landing page platform, such as Leadpages.

It’s essential that your registration page is integrated with your email provider to capture all registration data.

If you have your own website, then you can download plugins or add-ons for Mailchimp, HubSpot, and other email newsletter platforms.

You can add a variety of content to your registration page to show what your audience can expect from your webinar.

It’s a good idea to explain the outline of the webinar and why you feel the webinar is beneficial for your audience.

Make sure that your call to action for the registration is prominent and clear on your landing page.

Step 8: Create Your Webinar Emails

Before you start sending people to your registration landing page, it’s useful to create a range of emails related to your webinar, including a signup email, registration reminders, and event follow-up emails.

As it can take some time to create these emails, we suggest that you put them together in advance, so you don’t have to worry about them before your webinar launches.

Webinar Registration Email

You will need to create a couple of registration emails that go out to your existing email list to announce that registration for your webinar is now open.

You can send out one registration email to your entire email list, and a second email to everyone who didn’t open the first email.

Make sure that you change the subject line in your second email to create urgency.

Webinar Reminder Emails

You will need to remind every registrant of the date and time of your webinar shortly before the livestream starts.

We always recommend sending a reminder email to registrants at least a day before, and then a second reminder email just an hour before the event.

Webinar Follow-up Emails 

Despite everyone’s best intentions, it’s likely that not everyone who registered for your webinar will also attend the actual event.

Many people who signed up may not be sure about your course or product. 

That’s why it’s important that you send follow-up emails to remind people of what they missed in your webinar.

You should send out the webinar replay to every attendee, and then send a second email with a follow-up on your products or course.

Step 9: Promote Your Registration Page

When you have all your webinar content ready and your emails are scheduled in advance, then you can start promoting your registration pages to get people to sign up.

This can happen in a variety of ways. You can post on your social media profiles, share the webinar on guest blogs, talk about it on podcasts, or put out social media ads.

If you partner with other industry leaders to host the webinar, then you can throw your resources together, and promote the event on all channels.

Marketing your registration page is the final preparation step for your webinar. The next steps are all about executing the webinar and using the content for follow-up campaigns.

Step 10: Host Your Live Webinar

When it is time to host your live webinar, then you just log into your webinar hosting platform (for example, YouTube) and start streaming.

Make sure that your space is set up with a neutral background, your webcam is working and your microphone is crisp and clear.

It’s worthwhile testing this before the event. If you have interviewees in your webinar, then ensure that they also test their equipment before the event.

You will also need to check if your webinar is automatically recorded or you will need to press a button for the recording.

We recommend that someone other than the host manages the live chat unless you only have a small audience.

Depending on how you structured your webinar, you will need to make it as engaging as possible, including questions and answers as well as some quick exercises.

Step 11: Promote Your Webinar Replay

Once your webinar has ended, you need to export the webinar recording. Depending on your chosen webinar hosting platform, you can access the replay in your account.

When you have the recording, you will need to create a new campaign page on your website to embed the recording, answer questions and present your course or service.

Then, you can start promoting this new landing page or checkout page to specific audiences who are interested in your online course.

Share snippets of the webinar replay on your social media and in your email marketing campaigns.

You can reuse your webinar content again and again in future marketing material. Make sure you link to the webinar as often as possible on your website and on Teachable.

Final Thoughts

While Teachable isn’t a dedicated webinar hosting platform, you can still host your webinar on YouTube and share it on your Teachable page.