Creating a white label online course can be fast and easy – but also has the potential to net you considerable financial reward. But just how much time does it take to create a white-label course, and is it really worth it?
We took a closer look at all you need to know about white label course creation, including the essential steps to get started,
What Is A White Label Online Course?
The term “white label” or white labeling refers to any corporate training programs or eLearning course that is branded with your company logo and branding. This means that when someone takes the course, they will see your name in place of the author’s name on the course materials.
You may even have access to some of the content on white label platform for free, while others are paid courses.
How Does It Work?
There are two main ways to make money from creating a white label online courses:
Selling Your Own Courses
If you want to sell your own courses, then this is the route for you. You’ll need to create a course yourself, which could mean writing the text, recording the voiceovers, designing the graphics, etc.
Once you’ve created the course, you’ll need to upload it to an online course platform like Udemy, Teachable, or Canvas. Then, people who purchase the course through your link will receive a certificate of completion.
Licensing Other People’s Content
If you’re more interested in licensing other people’s content, then this is the way to go. In this case, you won’t need to write the text, record the voiceover, design the graphics, etc. Instead, you’ll simply lifetime license the content from another provider (like Lynda.com).
The content creator will provide you with the files, and you’ll simply add them to your available courses.
What Are The Benefits of White Label Courses?
Opting for white label online courses offers a number of benefits, and these include:
1. Increased Brand Recognition
When people see your brand name on course pages, they associate it with quality. And if they buy something from you because they think it’s good, they’re likely to do so again. Plus, having a recognizable brand helps increase conversions.
2. Higher Conversions
People tend to trust brands more than individuals, especially when it comes to purchasing products.
So, if you’re selling a product or service that is attached to your brand, chances are that people will choose your option over someone else’s – particularly if you have worked hard to build a trusted, authoritative relationship with your customers.
3. Most of The Work Is Done
When you purchase a white label course or license from a third party, you can simply sell it to customers after updating the branding to match your own – this makes creating and selling courses super simple, as well as saving you a lot of time.
4. No Need To Create Any New Content
Creating new content isn’t always easy, and it can often be costly.
However, if you’re going to use existing content, then you don’t need to worry about getting permission from the original author – provided you have the necessary licenses and agreements in place.
All you need to do is attach their content to your own course.
5. Better SEO
Search engines love websites that contain unique, high-quality content. This means that when people search for information related to your niche, they’re more likely to find your website first.
When they do, they’re much more likely to click on your links and buy your products.
How To Create A White Label Course
There are several ways that you can create a white-label course. Here are some of the most popular options:
1. Find A Place To Host Your Course
The first consideration is to find somewhere to host and sell your course – this will be the primary communication point for your customers. There are two main options here:
Option 1: Use Your Own Website
The easiest way to start making money from your knowledge is by setting up a website where you can sell your own courses. This is probably the best option for those who already have a domain name and hosting account.
You can set up a free WordPress site using Bluehost, and then install the LearnDash plugin. After installing the plugin, you can easily create a course within minutes.
You can also use Squarespace, Wix, Weebly, or any other web host that allows you to create a website without needing to know how to code.
Option 2: Use An Online Course Platforms
Another great way to make money online is to create online courses on LMS (Learning Management System) platforms like Udemy,
If you want to go down this route, you’ll need to decide whether you want to offer private lessons (where only one student at a time can access the course content), group classes (which anyone can join), or both.
2. Choose A Course
Once you’ve decided what type, of course, you’d like to create, you’ll need to choose which course template you’d like to use. You can either select a pre-made course, or you can create your own custom course.
These courses come with everything you need to get started, including lesson plans, quizzes, assessments, and even videos to help teach the concepts. They usually include a few sample questions so that you can see exactly what your students will receive.
You can simply add your branding to these courses, and launch them as your own on your site – this is often the fastest and easiest option.
If you want to customize your course, you can upload all of your own files, such as images, documents, and videos. You can also add interactive elements like quizzes, polls, and discussion boards.
3. Add The Right Main Features
After choosing a course template, you’ll need to add other features to it. Some of the most important things to consider are:
Your course should include detailed lesson plans that walk through each step in the process. If you don’t provide enough detail, your students won’t learn anything!
It is also important to be able to demonstrate how progress will be made, and the steps that students will go through to achieve their ultimate learning goal.
A good quiz helps ensure that your students understand the material, and can break up the routine to keep students engaged and alert during their learning.
Assessments let your students show their understanding of the content. For example, you could ask them to answer multiple choice questions, fill out short surveys, or complete a writing assignment.
This gives you an indication as to their level of progress and understanding and also highlights any areas that the student may need to go back and work on to improve.
Videos can really help your students learn. Students love watching video tutorials because they’re easy to follow, and they give students a chance to watch someone else explain something before trying it themselves.
4. Set Pricing
When setting prices for your course, make sure that you set a high price point, but one that’s still affordable. People generally prefer to pay less, so if you start at $100, then drop it down to $50 for a sale or offer, you’ll likely sell more copies.
However, if you charge too little, you risk losing potential customers.
When deciding how to price your course, there are a number of considerations to bear in mind. These include:
- The value of your course relative to others
- How much time and effort you put into creating your course
- Whether you plan to offer a free trial version of your course
- What other courses you have available
5. Promote Your Course
Once you’ve finished creating your course, you’ll want to promote it. Here are some tips to get started:
Create A Landing Page
This is where visitors land when they click on your link from social media or arrive via another source.
The landing page should contain all the information that prospective students need to know about your course, including pricing, what they’ll receive, and how they can contact you.
Social Media Marketing
You can post links to your course on social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
Social media marketing allows you to reach people who might not visit your website otherwise, and you can scale up the level of advertising and marketing according to your budget, making this a flexible but cost effective option.
If you have an email list, this can be a very valuable tool to use in promoting your course.
You can send emails to your list about your course, and encourage them to sign up for it, highlighting the benefits, and the connections to content that they are already enjoying.
Post on Forums and Message Boards
There are lots of online communities where people discuss topics related to education. If you find a forum or community that has a large audience interested in your same topic, you can share your course there, and invite people to take advantage of it.
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Use Paid Ads
There are several different types of paid ad campaigns that you can run. Some of these include banner ads, sponsored tweets, promoted pins, and promoted videos.
Each type of campaign will cost money, but they can generate a lot of traffic, which means that you may be able to earn back the costs quickly.
6. Launch Your Course
When you’re ready, you can finally launch your course! Once you’ve uploaded all of your files, set the price, and added your branding, you can officially launch your course.
This is also a good time to add any additional resources that you think would benefit your learners, such as sample assignments, quizzes, and exercises.
7. Measure Results
After launching your course, you’ll probably want to measure its success. There are many ways to do this, including:
Analyze Google Analytics
Google Analytics is a great way to track your visitors’ behavior and see if they found your course useful. It’s easy to install, and it doesn’t require any special software.
Ask Learners What They Think
It’s important to ask your learners what they think about your course. Ask them to complete surveys, rate their experience, and give feedback.
8. Keep Up With Updates
As technology changes, so does the world of elearning platform. Make sure that you keep up with new developments by reading blogs, following industry leaders, and keeping abreast of the latest trends.
It is also important to check in with your site regularly to ensure that everything is working as it should – the last thing you want is to be let down by technology!
How To Find The Best White Label Courses
The best part about white-label courses is that they don’t need to be expensive. In fact, most of them start at less than $100 per month. However, finding one that fits your needs isn’t always easy. Here are some tips to help you out:
Degrees, Certificates, & Free Online Courses
- More than 5,000 courses
- Professional Certificates
- Degrees from the Top Universities
Understand Your Needs
Before you even begin looking for a white-label course, make sure that you understand exactly what you need from it. Do you just want to create a few courses? Or do you want to build a full curriculum? Are you looking for something simple, or complex?
Look For A Company That Has Experience
When choosing a company to work with, look for someone who has been around for a while. Companies that have been around for a long time tend to know how things work, and they know what works and what doesn’t.
You can learn a lot from them, and they can teach you a lot too.
Check Out Their Reviews
If you aren’t familiar with companies, you might not realize that they often have reviews on sites like Yelp. These reviews can tell you a lot about a company, and whether or not they are worth working with.
Read Through Their Terms Of Service
You should never sign anything without first reading through it carefully. When signing an agreement, make sure that you read every word, and that you understand what each clause says – this is especially important if you plan to market and sell courses as your own.
There are plenty of reasons why you should consider creating your own white-label course, and this is a relatively simple process that can reap you some serious financial benefits.
If you follow these steps, you will find that creating your own white label courses is easier than you thought, and be earning profit in no time.