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Written by:
Martin Barrett
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How To Launch An Online Course

How To Launch An Online Course in 2023

A wonderful approach to expand your audience and increase your income is through online classes.

Although, you don’t just create an online course. You also need to launch it and sell it. Otherwise, nobody will sign up, and you won’t get paid.

If you have never created an online course before, it can seem overwhelming on how to launch your course.

There are a few steps you need to consider. This guide will help you to get your course viewed by as many people as possible. 

To help you how to launch an online course, we have created a handy guide.

We have included all the information you are going to need in order to launch your new online course successfully and effectively. 

Should You Launch An Online Course? 

The online world is booming. Online connections and business transactions are more common than ever. The best approach to breaking into this market is to start an online course right away.

As the online world grows, people are growing accustomed to learning online. In actuality, the e-learning sector is expanding quickly.

Its market size in 2019 was $101 billion, according to Statista. It is anticipated to reach $370 billion by 2026. In other words, this sector has a lot of promise.

It shows that there is still a growing need for online education and that customers are willing to pay more for premium content. The moment is right if you were thinking about creating and launching an online course.

Choosing Your Topic

Think for a moment about your strengths and areas of competence. Keep these two elements in mind when you choose the ideal subject for your course. Your passions should drive your course proposal!

Also take into account the kind of courses presently available. Look into the goods and services that your competitors are offering.

By doing so, you’ll be able to gauge how much demand there is for the course you want to create.

Once you have the answers to these questions, you can consider your target market and the format of your online course.

Platform And Format

How To Launch An Online Course

You have a couple different format options when it comes to online classes. However, you will need to develop a thorough course outline in any case. There are a number of different formats to choose from:

  • Video Course –  This option is well-liked as a result of how easy it is to produce and consume. People enjoy viewing videos as well!
  • Audio Course – Audio courses are great for people who are always on the go and don’t have time to watch videos.
  • Text-Based Course – People who like to read or who wish to save the movies and audio for later will love this choice.

Before you start teaching your course, give considerable thought to its organization. Think about what would be most useful for the audience you are trying to reach and the material you are presenting.

You also need to choose the platform that will host your course. There are many platforms for online courses, so take some time to consider your options.

Consider factors like price, usability, and usefulness while making your decision.

Create Your Online Course

The basis of the course will be laid by your content, so you want to think about taking your time and creating high-quality work.

To finish the process, though, you shouldn’t require more than a month. Although the complexity of the information may play a role in this.

It is important when you are creating your course that you remember these following points. They will help you to create a high quality online course.

Be Engaging – Remember that you are competing with other online courses and people’s attention spans in general. It’s essential to make your writing intriguing and engaging.

Organization – It is important that your content follows and makes sense. No one will feel comfortable if they think your content is random and all over the place. 

Keep It Short – Keep the content of your course short and concise. This is because people have short attention spans. However, be thorough, as you need your course to cover all the main points. 

Price Of Your Course

It can be difficult to set a course’s price. You don’t want to overcharge and turn away customers, yet you don’t want to undercharge either.

If your course is top-notch and has a lot of value, you can charge more. However, a longer course will normally be more valuable compared to a shorter one.

You want to avoid being too high or low compared to the opposition as well. If high-end consumers are your target market, you may charge more.

You should choose the price of your course after carefully considering each of these factors. We suggest starting in the $97 to $297 area.

You’ll obtain a respectable harmony between affordability and profit. In the future, you can play around with your pricing.

Promote And Sell Your Course

How To Launch An Online Course

When it comes to finally promoting and selling your new online course, there are a lot of things you can do. Although, it is worth noting that some methods are far more effective than others. 

Social Media – This is a great way to get in touch with prospective course attendees. Utilize social media to spread the word about your course and to provide insightful commentary on the subject you are teaching.

Blogging – An excellent method to increase interest in your course and draw in new students is to write blog entries about it. As soon as possible, begin offering your course by including a link to it in your blog entries.

Email Marketing – This is one another fantastic way to connect with potential students. In emails, you send out information about your course, including a link, so people may sign up. Additionally, a sequence of emails to enrolled students can be created. To accomplish that, you should have an email marketing service.

Paid Advertising –  To reach people who may not normally see your course, attempt this method. However, it can be quite pricey using this method. Use this technique carefully and only if you can afford it.

You can create a sale page for your course. This is a page where people can learn more about your course and possibly sign up as well.

In addition to that, once people have signed up to your course, it is important you create a thank-you page. On this page, you can offer them instructions on the next steps they need to take. 

Discount – An excellent way to get students to enroll into your course is by offering a discount. This acts as an incentive for people to sign up now for your course rather than later on at full price. 

Bonus – If you don’t like the sound of a discount, why not try a bonus instead. For example, if they sign up to your course today, they will receive a bonus e-book or video series for enrolling. They will receive sufficient value from this, increasing their likelihood of signing up.

Money Back – Another choice is to offer a refund policy. Due to this, customers will feel more at ease knowing that they can get their money back if they aren’t satisfied with your course.

What Happens After You Launch Your Online Course?

Now that your online course has begun, it’s time to relax and unwind, right? Wrong! Now your course is up and running, that doesn’t mean you can stop.

Truthfully, this is when the real labor begins. You must promote your program, boost enrollment, and guarantee that students have a positive learning experience. You need a solid post-launch strategy.

Furthermore, you need to make sure that after your course has been launched that you keep an eye on the engagement.

This is the time to try out new promotional strategies, so you can gauge which strategies work better for you. 

Also, you need to act on any feedback from students you are receiving. This can be by improving and updating any of the content.

Or by adding new content that may be more beneficial for your students on the topics you are teaching. 

This is a continuous process you will have to fine tune over time.


Launching an online course can seem like a daunting task, but when broken down into steps, it’s not that scary.

By following the steps we have outlined in this article, you will be able to launch your online course easily and in no time.

It is important to choose the right format, platform and topic for your audience. In addition to producing high quality content at a fair price that won’t put your potential customers off. There is a lot to think about, but it is possible.

We hope you have found this article useful. Now you should be able to launch your online course with ease.

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