Anyone who has ever watched enough YouTube videos will already be familiar with the name Skillshare.
Along with other companies such as NordVPN and SurfShark, Skillshare is one of the businesses best known for their constant call-outs and ads placed within content on YouTube.
At this point, it’s become a bit of a joke in audiences – but how much does a YouTuber earn simply from advertising Skillshare in their videos? How much does Skillshare pay YouTubers?
If you want to learn more about the relationship between Skillshare and Youtubers, either just because you’re curious or because you’re a YouTuber yourself, then this is the place for you.
Check out the information about the company’s brand below to find all the answers you need!
Why Does Skillshare Sponsor YouTubers?
After watching a few videos on YouTube, it’s very unlikely you will be able to avoid a single video that features a call out or segment about Skillshare.
The content creator (or ‘YouTuber’ as they are sometimes called) will break away from the topic of the video to thank their sponsor Skillshare and go on to talk about what Skillshare is, its online courses, and how it works.
Finally, they will mention an affiliate link in the About section of the video where their viewers can sign up for Skillshare and sometimes get a discount if they enter a code provided by the YouTuber.
This kind of YouTube sponsorship is not unusual, but many people have noticed that the name Skillshare is constantly featured on tons of different content channels – but why?
Well, basically, it’s a great marketing technique.
According to recent statistics, 62% of US internet users access YouTube every single day, with 98% using YouTube monthly.
It’s the second most popular social media network in the world so if you push an ad campaign on YouTube, you will be reaching thousands, if not millions of people.
However, ads on YouTube are skippable and generally receive negative reactions from users.
After all, you are interrupting their viewing experience – but by paying a content creator to include your ad in their video, viewers are more likely to react positively because they see it as your company supporting their favorite content creator so they get to view more content.
So, sponsoring a YouTuber seems like a good marketing strategy, and clearly, it works – Skillshare has become an iconic brand and business thanks to its YouTube marketing strategy.
Not only that but through new customer sign-ups thanks to these YouTube videos, it’s estimated that Skillshare makes on average between $13,000 and $33,000 per video.
How Much Does Skillshare Pay YouTubers?
It is tricky to give a final answer to “How much does Skillshare pay YouTubers?” because ultimately, Skillshare’s sponsorship contracts will vary from YouTuber to YouTuber.
After all, they are not going to pay smaller channels that have a thousand subscribers the same as a content creator with a Youtube channel that has ten million subscribers.
So, there is no one price-fits-all when it comes to Skillshare and its YouTube sponsorships.
However, some YouTubers have been open with the details of their sponsorship deals with Skillshare so we can look at that data and come to some general conclusions.
Despite this, it’s important to keep in mind that the numbers are on a case-by-case basis and each YouTuber will have a different relationship with Skillshare.
One main way Skillshare sponsors YouTubers is through fixed payments.
They pay a certain fixed price to the YouTuber so they include a ‘spot’ in their video discussing Skillshare and thanking them for their sponsorship.
In return, Skillshare gets its name out there and viewers who trust their YouTube creators are more likely to sign up.
In this case, the price Skillshare pays depends on several factors including how many subscribers the YouTuber has, how many views they get per video, and how long the ‘spot’ is.
A ‘spot’ can last anywhere between ten seconds to a whole minute and the more the YouTuber talks, the more they are being paid. (Check out ‘How To Make Money On Skillshare?‘)
How much this fixed amount is, is completely different from person to person.
This means it’s basically impossible to answer “How much does Skillshare pay YouTubers?” per spot.
We can estimate it’s between $10 to $150 per CPM (or cost per 1,000 impressions) so a YouTuber will be paid between $1,000 to $15,000 for a sponsored video from Skillshare.
Skillshare Affiliate Programs
Now, let’s talk about Skillshare’s affiliate programs.
How much does Skillshare pay YouTubers through them?
Affiliate programs work very differently from fixed-priced spots in YouTube videos.
They usually work by paying YouTubers a significant amount for every new Skillshare customer who signed up through their sponsored videos.
This means that they clicked on the link in the ‘About’ section, put in their details, and signed up.
Skillshare has two types of affiliate programs.
The first is powered by influencers and the other is a referral program that anyone can use – but the differences don’t stop there.
The influencer affiliate program tends to reach a wider target audience and by signing up through these programs, new customers get one month of Premium Skillshare for free so they can watch Skillshare classes.
In return, the YouTuber earns $7 per sign-up.
With the referral program, it’s only two weeks of free Premium Skillshare but the person gets $10 per sign-up.
So, most YouTubers get paid less per sign-up than they would through the referral program but because they offer more free content through their better deals, they get more sign-ups and tend to reach more people. (See also ‘How Do I Become A Skillshare Teacher?‘)
How much a YouTuber earns on average per video through their affiliate program differs widely due to how many of their viewers sign up through their affiliate links.
No matter what, the base rate will remain at $7 per sign-up.
So, Skillshare pays YouTubers a lot of cash just for a short ad spot, but how much exactly varies from YouTuber to YouTuber.
This is because some YouTubers reach more people than others and they can use this to negotiate for a higher fixed price for ads and earn more money through passive income.
However, the rate for affiliate sign-ups remains the same – $7 per sign-up!
In total, a YouTuber can make thousands through a Skillshare sponsorship but only if they reach a wide audience and convert their viewers into paying Skillshare customers.
We hope we gave a satisfactory answer to: “How much does Skillshare pay YouTubers!”