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Written by:
Martin Barrett
Last Updated:
Can You Sell Physical Products On Kajabi

Can You Sell Physical Products On Kajabi?

Kajabi is a popular online course platform that’s known for the great variety of products course creators can sell there.

This being said, you can also sell physical products on Kajabi. The platform allows you to sell any type of product you like.

While it is designed mainly for digital products, such as e-books and music, you can also sell any physical products with the Kajabi site.

In this guide, we find out what type of products you can sell on Kajabi and how to sell physical products on the platform.

Can You Sell Physical Products On Kajabi?

Yes, you can sell any type of physical product on the Kajabi platform. As Kajabi is designed as a course sales website, it allows course creators and teachers to sell digital products, such as courses.

However, you can also set up so-called “ghost offers” on Kajabi that aren’t connected to a digital product.

This means that you can sell physical classes, virtual events and physical items that are not a digital products or services.

Kajabi is an all-in-one platform that helps you create your online business. 

Although Kajabi is mostly set up for digital products, business owners can scale up and branch out into different product types.

What Product Types Can You Sell On Kajabi?

Kajabi is well known as a platform that allows you to sell digital products of all types, although it is most popular with online course creators.

Here is an overview of all the different kinds of products you can sell on Kajabi.

Online Courses

The majority of Kajabi’s users sell online courses and tutorials. The platform comes with a great variety of course creation tools and video tools that makes it easy to create and promote your course material.

You can set up various course types for different students, from comprehensive classes to beginner courses.

Kajabi charges different rates for different course types.

Physical Items

In addition to online courses and other digital product types, you can also trade physical products on Kajabi.

This could be related to the classes you sell or just part of your overall online offering.

This being said, Kajabi isn’t a standard e-commerce platform, so you need a third-party integration to sell physical items.


As Kajabi also offers a range of marketing tools like email marketing tools, you can use the platform to set up and release your own podcast.

A podcast is a fantastic way to build an online following and attract more potential students to your course page.

Plus, you can embed relevant podcast episodes into your course modules, so students can see what your class is about.

Kajabi also allows you to set up a membership gate which lets only subscribers see your course content.


Similar to digital courses, you can also publish and sell your e-book with Kajabi. It offers various tools that allow you to publish your work to a large audience.

This means that you won’t need to give your written book to an online publisher. Instead, you can publish and promote the book yourself using Kajabi.


Webinars are a powerful marketing tool that can help you promote your course material or other products on Kajabi.

Kajabi offers hosting facilities that allow you to record your webinar or simply go live with your webinar in front of your audience.

How-To Guides

Another popular digital product that you can offer on Kajabi is a how-to guide. 

The course creation modules that come with the platform allow you to build how-to- instruction videos and tutorials.

Software And Applications

You can sell any type of digital product on the Kajabi platform, including apps and software. 

You can host your applications on Kajabi and promote your software to the right tech audience.

As Kajabi allows you to market to your specific audience, you can set up your custom software and app easily. This ensures the right target market for your product.

Graphic Art

If you are a web designer or an artist, then you can sell pre-made graphic art bundles or individual pieces.

In addition, you can also trade your graphic design or web design services on Kajabi.


Whether you are a hobby musician or you are a professional artist, you can sell your music and songs on Kajabi.

The platform allows you to market your music and you control the sales. This means musicians don’t need a record label anymore.


If you are a professional photographer, you can use Kajabi as a platform to show and sell your photos.

The advantage of selling your photography through Kajabi is that you don’t have to share your profits.

Data And Research

Another way to use Kajabi as a sales platform for your business is by selling unique research and data in your industry.

Professionally researched data is sought after by many business consultants and marketers who use this data as a key marketing tool like Search Engine Optimization. 

How To Sell Physical Products On Kajabi

Can You Sell Physical Products On Kajabi

While course creators and business owners can sell their digital products with the standard features on Kajabi, physical products require a third-party service.

You can either use the popular 3rd-party distribution service Zapier to sell your physical items or embed a Buy Button from Shopify on your website.

Here are the different ways how you can sell your physical products on Kajabi.

Shopify Buy Button

One of the easiest ways to sell a physical product on Kajabi is by adding a Shopify Buy Button to your store page, sales page or homepage.

You will need a Shopify Lite account and website for this integration. Here is Kajabi’s guide on how to integrate a Shopify Buy button to sell your physical products.


Zapier is a 3rd-party distribution app that helps to connect your website with your Kajabi offers.

Zapier is flexible and versatile, so you can use it for a range of different product types.

This being said, you can also integrate Zapier to trigger fulfillment orders from a distribution service, such as Amazon, when a customer buys something from you on Kajabi.

This flexibility allows you to sell digital product offers as well as physical products. With Zapier, you can monitor transactions and view order data.

In order to connect Zapier with a third-party distribution service, such as Amazon, you will need an active account with the distributor.

You can then connect Zapier to the distribution service, and integrate Zapier on Kajabi.

What Third-Party Integrations Does Kajabi Offer?

Kajabi offers thousands of third-party tools that you can use to connect distribution services, websites and other online course platforms with Kajabi.

This could be checkout tools that make the checkout process faster or automated shipping software that allows you to ship your items quicker.

This is one of the best ways to sell and market physical products on the Kajabi platform.

Some of the most popular integrations for physical products on Kajabi are:

  • Amazon
  • Shopify
  • SamCart
  • Hubspot CRM
  • ShipStation
  • eBay

All these apps work through the Zapier integration. You need to make sure that you have an active account with any apps you want to use.

Final Thoughts

While Kajabi is mainly geared towards selling digital products, you can also sell physical items on the platform.