There is a vast range of e-learning platforms that offer business-related courses for sales, marketing, design and web development teams.
If you are working in marketing or sales, you might have heard of HubSpot already. HubSpot is well known for their CRM and marketing platform.
But HubSpot also provides free online courses and certification with their platform HubSpot Academy.
In this article, we take a closer look at what is HubSpot Academy, its courses and how the platform can help you enhance your knowledge and skills.
What’s HubSpot Academy?
HubSpot Academy is a free online training platform for business professionals.
It’s one of the biggest e-learning space which offers courses for sales, marketing, customer service and other business-based topics.
HubSpot Academy is accessible in different languages. You can choose between bite-sized lessons, single topic courses and even comprehensive certification.
HubSpot Academy offers courses that are suitable for a number of different professionals who want to expand their knowledge base and experience. Note: This is a brief summary if you want a little more in-depth see also our review of Hubspot Academy here.
Why Is HubSpot Academy Certification Useful?
While you can choose to join only short courses or single lessons, business professionals can also pick from a range of certification courses.
Show Your Skills And Experience
In business, it’s all about creating a strong profile for yourself and your business.
One of the best ways to do this is by broadening your knowledge and getting certificates.
HubSpot Academy has become such a broad platform that is known for skill enhancement that many of its courses are globally accepted and recognized.
This means that you can add your HubSpot certificate to your website or your LinkedIn profile.
You can even add a reference to the certificate on your resume which looks great to future employers.
Professional Growth
As a large e-learning platform, HubSpot Academy is often recommended to business professionals who want to learn more about their field of expertise.
In addition, it’s also an ideal place to stay updated with some of the latest trends in sales, customer service, digital marketing and web development.
Grow Your Business
Whether you are self employed or you run your own business, HubSpot Academy has a range of courses that can help you grow faster.
You and your team can learn to build business strategies, how to attract customers and how to convert them in the most effective way.
As HubSpot Academy shares a lot of insights from industry experts, you can use this knowledge to become more successful in your business.
Pros Of HubSpot Academy
Together with the large choice of courses, HubSpot Academy has a number of other great advantages.
Free Courses
When you search for digital marketing courses online, then you will see a long list of paid courses.
Typically, many business-related courses and the associated certificates are costly. Online learning platforms, such as Coursera and Udemy, charge for their training.
While many basic webinars and workshops are relatively cheap, professional business training is much more expensive.
This means that those who don’t have the extra cash to pay for a professional course will struggle to access good educational resources.
This is very different from HubSpot Academy where all courses are free. Plus, users also get unlimited access to each course.
Another plus with the HubSpot learning platform is that you can get to choose from a wide range of topics.
Easy To Use
Once you sign up for free with HubSpot, you can just access any HubSpot course, class and certification.
You can start your training immediately, and you can pause it anytime you like. This means, you can go through the HubSpot training at your own pace.
Once you are ready to start the course again, just log back into your account and resume your course.
One nice feature about HubSpot Academy is that you can see your learning status for each course, so you always know your progress.
The courses are split up into small videos, some tests and quizzes to check on what you have learned.
Mobile Compatible
Many of the traditional online courses are only available on desktop which means you will have to sit in front of a computer for as long as the course lasts.
HubSpot Academy is a little different from this. They allow their users to access their classes via desktop, tablet and smartphone.
In addition, you can also download the HubSpot Android app or the Android iOS app which allows you to access HubSpot Academy and other HubSpot features on the go.
Keep Track Of Your Training And Resume Anytime
Another fantastic feature of HubSpot Academy is that users can pause their training at anytime and for any length of time.
This is especially handy when you have little time for an online course. You can choose how long you want to learn.
Plus, HubSpot Academy also remembers where you stopped, so you just resume your learning where you left.
This feature really allows you to tailor the speed of the course to your own pace of learning, and you can fit the training around your life.
Access To Different Resources
What many people really like about HubSpot Academy is that they use a wide variety of resources and formats.
You can learn with short videos, study guides, eBooks, downloadable Powerpoint presentations and related blog posts for your topic.
If you can’t follow the video, then you also have the option to download a transcript of the video lesson.
HubSpot Study Groups
One thing you don’t often get with traditional online learning platforms is a sense of community. You are usually learning on your own or with a tutor.
HubSpot has a large community of professionals thanks to its CRM and Marketing side.
This means that users can also share their progress and practice new learnings with others. Users can ask questions or prepare for exams.
People can just join into the conversation with HubSpot study groups.
This is HubSpot’s community platform where learners and marketers from around the globe share their new skills.
You can find a range of different study groups on the HubSpot community site, including HubSpot Marketing, SEO, Content Marketing, Inbound Sales, Social Media, Video Marketing and many more.
HubSpot Certifications And Badges
A great benefit when you complete a course with HubSpot Academy is that you can get a certificate that you can put on your LinkedIn profile, your website or your resume.
You even get a little badge with it which shows that you have completed the course successfully.
However, bear in mind that not all HubSpot Academy classes come with a certificate, so make sure to check your course before you start.
Cons Of HubSpot Academy
Although HubSpot Academy is a great resource for professionals, the platform also has some drawbacks.
Deep Learning
Learning a new skill takes time. This is no different for any online course.
However, HubSpot Academy has some very detailed courses that require some proper effort and a bit of time.
Saying this, users can always see how long each course roughly takes, and you can even check how long it takes to complete each individual lesson.
In addition, you can also pause a lesson and then resume it later if you don’t have enough time.
Limited To Professional Fields
HubSpot Academy doesn’t offer the same variety of courses as Udemy, simply because HubSpot only focuses on professional training courses.
When you are just looking for business-related training, then HubSpot has a good range of courses covering social media, SEO, content marketing, inbound sales and email marketing.
Available Only In A Few Languages
This may not be an issue for many but HubSpot Academy is only available in some languages, including English, German, Spanish, French, Portuguese and Mandarin.
Saying this, they have been expanding their languages over time, so you may see more languages in future.
More Practical Approaches
We heard from some HubSpot Academy users that they would like to see some courses to include more practical values.
Is HubSpot Certification Respected?
Certification from HubSpot Academy is widely accepted and respected across the world.
In addition, HubSpot has been around for quite some time and they are a leader in the inbound marketing industry.
This makes their courses not just valuable but also essential for marketing professionals.
While it is unusual in the training space that professional training is free, HubSpot Academy has made their knowledge accessible to all professionals.
Professionals can gain a wide range of certification from HubSpot, including marketing certification and sales certification.
Popular HubSpot Academy Certification Courses
There is a varied choice of certification courses available in HubSpot.
They are all free and once you pass the course successfully, you receive an industry-recognized badge.
You can use this to put on your resume or LinkedIn profile to show your career advancement.
HubSpot Sales Courses
If you are looking for a sales course that comes with certification, then HubSpot offers some great in-depth training to learn more about lead management and nurturing.
There are courses such as Inbound Sales, Contact Management and Sales Enablement.
HubSpot Marketing Courses
Marketing is what HubSpot is famous for in the industry. That’s why they have a large choice of marketing training courses.
There is a wide variety, including Lead Generation, Automation, Email Marketing, Social Media, Search Engine Optimization, Lead Generation, Inbound Marketing and Reporting & Performance.
Customer Service Courses
Customer service is often seen as a separate part of the business to marketing and sales.
However, research has shown that there is a clear connection between a business’ performance and customer service.
That’s the reason why HubSpot Academy offers customer service training courses, such as Inbound Services and Contact Management.
Web Development And Web Design Courses
There are also specific courses for UX and UI designers as well as website developers (see also ‘14 Best Masterclass Design Courses You Can Try Today‘). These are often aimed at agencies but they are also suitable for individuals.
Frequently Asked Questions
How Long Are The HubSpot Academy Courses?
HubSpot Academy has different courses and different course duration. Some courses last less than half an hour while others can be as long as 3 hours.
Check the individual course you are interested in. You will also be able to see the length of each individual lesson.
You can enroll in a course at any time. If you don’t have enough time, then you can pause the lesson and resume later.
Can Students Use HubSpot Academy?
Yes, students and professionals can use HubSpot Academy.
HubSpot wants to make learning accessible for everyone, including university and college students. That’s why their learning platform and courses are all free.
Can You Put HubSpot Certification On Your Resume?
Yes, you can add the HubSpot certification badge to your resume, LinkedIn profile or your website.
It’s a good idea to add the badge under a skills or awards section. This will instantly give your future employers an overview of your experience.
How Important Is HubSpot Certification?
HubSpot is an industry leader in marketing and sales.
This means that they have their own research team which regularly releases new studies on a variety of marketing and sales topics.
This makes HubSpot Academy certification an important part of your professional development as you can show that you keep up with latest trends and digital developments.
Are HubSpot Courses Accredited?
Although HubSpot Academy is often associated with online courses, their training programs are also recognized by universities.
Some universities even accept HubSpot certification as a credit for their Master’s degrees.
Just check with your university whether they accept your HubSpot certificate.
What Is A HubSpot Academy Exam Like?
HubSpot Academy courses are structured in a simple way. They include a short video with a quick quiz at the end of each lesson.
At the end of the course, there is typically an exam that lasts for an hour. The questions are usually a mix of multiple choice questions.
The pass rate for each exam can vary depending on the course but this is mentioned before the exam starts.
Final Thoughts
HubSpot Academy is an e-learning platform for business professionals. It offers a wide variety of free marketing and sales courses.
You can also earn a certificate with some of the training courses.
