MemberPress site is an easy-to-use membership plugin that allows you to turn your website into a membership site. You can create and sell online courses and relevant memberships to your students. There are a variety of statistics that show membership businesses can be very profitable.
In this article, we take a closer look at the MemberPress Statistics economy and what you can take away from these stats to boost your membership website.
Membership Site Statistics
There are a lot of different types of membership websites but the three most common types are:
- Subscription transaction websites data
- Active Learning management systems (LMS) sites
- Association memberships sites
If you are an entrepreneur, a solo professional, or for example, a small business, then a membership website is a quick and easy way to generate some extra income. These three types of membership websites are easy to set up as a small business and you can make the most of your learning platform.
We put together a list of statistics that take a look at statistics for these three types, so you are up-to-date with the latest trends in the education website industry.
- WordPress membership management plugin
- Offers content restriction, subscription payments, and member management tools
- Features customizable registration, content dripping and payment gateway integration.
Subscription Memberships
From popular streaming services to food subscriptions, subscription-based websites are becoming more popular around the world. The subscription economy has grown significantly in recent years, and the statistics below prove that it is a lucrative industry for individuals and businesses.
- Digiday Research found 63% of media publishers indicated that the conversion of audiences into paying subscribers is one of their biggest challenges.
- Citibank studies discovered that 82% of businesses adopt a subscription model because it allows them to become leaders in their industry.
- Small company research showed that small businesses spend on average $15,500 each month for SaaS products and services.
- Variety research discovered that 34% of U.S. households don’t have a standard television subscription anymore.
- A Deloitte study found that the majority of households have a video streaming subscription.
- Another Deloitte research group also said that 41% of households hold a subscription to a music subscription service.
- 53% of senior finance executives surveyed in a CFO study said that 40% of their company’s revenue came from subscription models.
- A study by The Paypers found that the average annual growth rate of subscription organizations is between 30% and 50%
- A research study related to Global Banking and Finance found that three-quarters of business leaders believe that the key to solid business growth lies in subscriptions.
Learning Management System (LMS) Statistics
Learning management systems allow you to create your own educational website without any website development knowledge. You can create and sell courses, provide a student community, and offer course memberships.
MemberPress also has a specific add-on called MemberPress Courses that’s effectively an LMS. Here is an insight into the market of LMS platforms and LMS businesses.
- Industry trends show that North America is the biggest market that uses LMS platforms to generate revenue.
- Global Market Insights found that while the membership market with the highest revenue is North America, the second-largest subscription market is Europe.
- A study discovered that the majority of LMS installations are part of the cloud, while only a fraction of LMS platforms are based on-site.
- With the LMS economy growing every year, there are now over 100 LMS vendors across the world.
- Finances Online say that 93% of businesses they asked to plan to bring in a learning management system, together with live learning facilities.
- According to iSpring Solutions, there are a large variety of different industries that use LMS platforms including 21% education, 12% technology, 9% manufacturing, and 2% government bodies.
- eLearning Industry found that 41.7% of Fortune 500 companies use education technology to provide training to their employees.
- Just like with many websites, the main reason for slow adoption rates of an LMS platform in different industries is a poor admin dashboard and a negative user experience.
- A study found that 89% of LMS users access online courses through a desktop, while 76% of users use a laptop to view their online courses. It also discovered that 19% of users accessed an online course on their mobile phone and 25% of users through a tablet.
- 1% of LMS buyers spend over $50,000 for the implementation of their learning management system. On the other hand, half of the businesses only spend $5,000 on their new LMS.
- Over half of the organizations buying an LMS take six months to implement their new learning system, while a quarter of LMS buyers take up to one year to get their learning platform up and running.
- WordPress membership management plugin
- Offers content restriction, subscription payments, and member management tools
- Features customizable registration, content dripping and payment gateway integration.
Association Memberships
Association memberships are a little different from LMS and subscription memberships because they serve a specific trade or profession. You will find that many associations are also charities and non-profit organizations.
As association membership organizations don’t target normal consumers, they have different requirements for their website and content sharing. Here are some statistics that give you an insight into how associations promote their cause and boost recruitment figures.
- Marketing General says that 57% of people who join an association do so because they want to network with like-minded people. 26% of new members want to learn more about the industry, while a quarter of those surveyed wanted to have access to specific information.
- Associations that managed to sign up individual members and subscribers from trade bodies recorded the highest average growth with 14%. In comparison, associations that signed up only individuals saw slightly less growth with 12%.
- Over 75% of all associations don’t provide any affinity programs or special offers to their returning members.
- 36% of association members belong to the Baby Boomer generation, while Generation X is the second-largest group. Generation Z with 6% is the smallest group of association members.
- The best marketing and recruitment channels for associations are word of mouth (69%), followed by email campaigns (62%), and association meetings (34%).
- Talent Works say that 79% of associations use Facebook to recruit new members to their association membership programs. The second-largest recruitment channel is Twitter (35%), followed by LinkedIn (34%). According to their stats, the most effective social media platform for association recruitment is clearly Facebook.
- Associations find that digital recruitment works best on Facebook. This also includes Facebook paid advertisement which generates 68% of new members for associations. 51% of recruitment efforts come from SEO and 46% are remarketing efforts.
- Only 38% of associations with a higher member renewal rate offer automatic renewals through a member’s credit card. Associations say that many of their members prefer to handle the transactions personally. This helps associations maintain personal contact with their members.
- Associations are trying to keep up with regular campaigns and marketing trends. This shows in 25% of associations boosting their membership rates through targeted communications. Only 16% of associations believe that their member rates went up because of improved engagement strategies, while 13% achieved membership growth rates through the change in their engagement activities.
Final Thoughts
Membership websites are growing in popularity across the internet. With the great variety of membership and subscription sites, almost any business can offer a membership service. Plugins, such as MemberPress, help website owners turn their website into an educational tool that generates a regular income.
