Podia is an online hosting and learning service where you’re able to sell online courses.
As a result, you will receive all subscriptions and postings.
With Podia, you don’t have to worry about using separate hosting or email marketing tools – it can all be achieved on one platform.
Likewise, you don’t need to pay any processing charges in order to sell your digital content straight from Podia’s site.
On the online course platform, you can start selling online courses or selling digital products, as well as offer webinars, digital downloads of copies, or free plan or paid membership alongside the online course.
Although, are you looking to grow your online course business long-term, get more sales, and increase website traffic?
Then you need to utilize SEO to organically grow your business.
With this in mind, this article will explore everything you need to know about SEO and how you can utilize it to your advantage with Podia, and whether or not this is beneficial.
If you want to know “Is Podia good for SEO?” keep reading!
What Is Podia?
If you’re a digital marketer and looking for a one-solution site to provide your audiences with online courses, then Podia is the perfect platform for you.
There are many Podia’s marketing features offered to its users – which includes everything from memberships to email marketing.
At its core, Podia is a creator-centric platform with affiliate marketing features.
Therefore, all the courses are completely customizable by the creator.
Depending on your requirements, you can modify your courses.
Therefore, providing you with maximum benefits.
That said, to provide you with a better understanding of Podia and all its resources, we have outlined the pros and cons of the platform below.
- Build your website
- Sell your course
- Grow your community and brand
“Sales page, emails and course all in one place, amazing!”
Pros Of Podia
There are multiple features that enable Podia to become an all-in-one platform.
Before making any decisions, you will want to make sure that platform contains all the advantages for you.
We have outlined these below.
- When it comes to the platform’s features they are more affordable compared to other sites.
- Podia is versatile and easy to use.
- You are provided with instant payouts.
- The integrated email marketing features with a custom domain on the platform are ideal as an analytical tool.
- The polished UI and UX are easy to use.
- You can easily track your customer’s performance.
- Podia’s affiliate program turns customers into affiliates easily.
- A 24/7 service is available for all Podia customers.
- For first-time users, there is a free trial period available.
- It is a one-solution hosting platform for both paid and free courses.
- In the Podia package, unlimited bandwidth is available.
- A professional landing page keeps your viewers interested and on your page.
- Without paying any extra fees you are able to migrate to Podia.
Cons Of Podia
There is a range of hosting solutions and advanced features available for Podia users.
For instance, you are provided with a drag-and-drop mechanism that makes operations simple.
The simple features and tools make the site an ideal backup solution when it comes to complicated processes.
That said, all platforms have their disadvantages.
Below, we have outlined some cons when it comes to Podia’s platform, these include:
- There is a lack of opportunity to personalize fields and features on the email composers.
- While there is a free trial available, the membership-only features are only available on the Shaker plan.
- If you’re looking to design your own Podia course, then you’ll need to unlock the paid features.
- There are no free packages for Podia users.
What Is SEO?
If you’re unfamiliar with SEO it stands for search engine optimization.
Essentially, it is composed of a range of techniques that are used to tell a specific search engine what content you’re trying to share.
If you’re successful, the result should be a higher spot in the search results – this is also known as SERPs.
Typically, SEO can be placed within three different categories, this includes technical SEO, on-page SEO, and off-page SEO.
- Technical SEO – This is used to describe off-screen processes, such as site layout and site speed.
- On-page SEO – This refers to your content’s quality and how the keywords are optimized here for the best results.
- Off-page SEO – This indicates how much power the search engine has provided your web page – it can be improved by using links from reputable sources.
Why Is SEO Important?
Value is created for your customers with hard work.
That said, even if your products, online courses, or services are of the highest quality, you should keep in mind that there are over 1.7 billion websites on the web.
Hence, there is a slim chance that your dream customer will stumble upon your website.
Although, there is one solution to this: SEO.
This makes it easier for your customers, who are actively searching for your content, to find you.
Therefore, not only are you receiving more eyes on your content, but it will also be a pathway to more consistent sales, too.
A strong SEO presence could mean the difference between discovering your hard work – that you’ve poured so much love into – and not.
The Ideal Customers Come To You
Thanks to strong SEO, your customers, clients, and readers can easily find your work when they are in need of a service or product you’re providing.
SEO Is An Evergreen Strategy
The beauty of SEO is that it doesn’t have an expiration date, you can share it whenever you want.
This can’t be said for some other digital marketing strategy.
Just take your most successful social media post for last year, for instance.
While it may have generated some interaction at the moment, and sales, chances are, it doesn’t lead to conversions now.
However, with strong SEO, you will receive more paying customers and people who are enjoying the work that you spent much time pouring your love into.
SEO Tips To Get Started With Podia
Below, we have outlined some tips to get you started with SEO – these are sure to set you up for success.
Before we jump into them, you should keep in mind that there are over 200 different factors in Google’s algorithm that determine the success of your webpage. (Check out ‘How To Add Custom Pages On Podia: Can You Customize Podia?‘)
While even experts may not know exactly how the process works, the steps below are the best practice when it comes to pointing you in the right direction.
Plus, you shouldn’t worry if you’re not seeing success straight away.
It is completely normal for it to take months or even years to see the impact of your actions.
Therefore, if you’re not seeing immediate results, just stick with it for some time.
When it comes to SEO, you’re in it for the long run – the end results are sure to be worth it.
SEO For Podia
- Enhance website visibility through SEO optimization
- Attract organic traffic by improving search rankings
- Identify target keyword for optimization
- Follow basic SEO guidelines:
- Optimize body content
- Avoid keyword stuffing
- Include keyword in page URL
- Configure title tags & meta descriptions on Podia:
- Edit homepage settings
- Customize settings for other pages
- Note: Podia doesn’t support sitemap.xml or editing/adding alt image tags
1. Choose a Niche
The essential first step on your SEO journey is selecting a niche.
This is important as it differentiates you from your competitors – making you stand out.
When using an SEO point of view, a single niche topic makes it easier for the search engine to find your content and know what it’s about.
Therefore, your products, website, and shop should all share one thing in common – offering the same service and information.
2. Use the Correct Keywords
Keywords refer to the phrases, questions, or words people are squeezing into the search bar.
When it comes to optimizing your content, this is one of your most powerful tools.
For every product or singular piece of content, you should have a keyword in place.
When it comes to keywords, there are two main types, these include:
- Long-tail keywords – These are particular phrases that contain three or more words. Although they have a lower search volume, they have less competition as a result.
- Head Keywords – These are short, one-word phrases that generate high volume and high competition.
Sometimes, using a head keyword can be difficult, especially when used as your main keyword.
This is because these phrases are very broad, therefore, they have high competition.
Therefore, it is recommended to use long-tail keywords.
By targeting more specific phrases, you have a higher chance of finding the right people.
3. Know Your User’s Intent
The main role of a search engine is to provide users with content that matches their intent.
As you begin to type in the search bar, you have a goal in mind.
Whether you’re looking for specific books, learning about dogs, or finding out the latest fashion trends – there is usually an end goal.
Essentially, you want to find something on the internet, and with Google; this is pretty easy.
Below, we have outlined the different user’s intent.
- Transactional – Someone is looking to purchase something (e.g. clothes or food).
- Information – Someone is looking to learn more about a specific topic (e.g. ‘how to grow an avocado’ or ‘smallest mammal’).
- Navigational – Someone is looking for a particular website (e.g. ‘Instagram’ or ‘Pinterest’).
To be successful, you want to think about the type of content your customers are looking for, and then provide them with this.
4. Upload High-Quality Content
When it comes to keywords, the top spots are usually reserved for thorough, updated, and relevant content.
All your content should be well-researched and long enough to cover a specific topic in detail.
Moreover, each piece of content should have one objective too that is reflected in the keyword.
5. On-Page SEO
Once you have brainstormed the perfect keyword, you’ll now want to get it SEO optimized.
That said, you want to avoid keyword stuffing, this means you don’t want to cram your keyword in at every possible moment.
Below, we have outlined the best possible locations to add your keyword, using this method; you’ll be heading in the right direction in no time.
- Page Titles – Your chosen keyword should be used at the beginning of your title. This is also referred to as the “H1 title tag”.
- Headings – Add your keyword to your heading. Main headings are considered “H2”, while subheadings are “H3”.
- Body – Your keyword should naturally appear in the body of your copy, ideally in the first paragraph.
- Meta description – The meta description, or meta tag, is a short piece of text that appears in the search results. This tells the reader what your article is about and why they should read it.
- URL – You should aim to add your keyword to your URL, too.
6. Link Building and Backlinks
In the world of SEO, link building takes place when other websites add links to your website content.
Essentially, this is seen by the search engine as votes of confidence – pages that contain more links are presumed to be higher quality, as opposed to those without. (See also ‘How To Create A Blog On Podia? [6 Simple Steps]‘)
Below, we have outlined some ways to help you add backlinks to your website.
- Guest posting – Here, you are adding content to a different page but are linking your website in the article, at the same time.
- Help a Reporter Out (HARO) – If you’re subscribed to Haro you’ll receive pitches for journalists looking for professional opinions and quotes. If your response is added to an article, you may receive a link.
- Publish great content – If your content is helpful, it will naturally be linked back to it.
7. Make User Experience Your Goal
When mentioning user experience, we’re talking about the ways in which your audience interacts with your website.
A good experience will make readers want to keep coming back.
Although users aren’t the only ones assessing your website, search engines are, too.
Here, factors such as site layout, website speed, and link structure all add value to your site.
When it comes to creating your own content, having an understanding of SEO is important.
Luckily for you, Podia provides you with all the necessary resources to be successful. (See our Podia Review 2023: Is Podia Mobile Friendly?)
That said, keep in mind that SEO is a long game, and you won’t receive amazing results straight away.
However, with time (and patience) you’ll be in a position where you can thrive.
Hopefully, this guide has informed you on everything you need to know about Podia and its relation to SEO.