Digital Marketing is quickly becoming one of the most in-demand jobs on the market. Meaning you need to know a little more than how to make a logo on Canva in order to find employment.
There is a plethora of Coursera Digital Marketing mix courses for you to try.
Learn how to use SEO to your advantage, create great content, and become a professional digital marketer. All from the comfort of your own home.
Coursera is an online learning platform that anyone can join in order to learn something new or find their latest passion and gain the skills from course content to turn it into a career. (Check out ‘How To Get A Career With CourseraHow To Get A Career With Coursera.‘)
Coursera Digital Marketing Courses
Ready to find out more about the popular courses Coursera has to offer? Keep reading as we discuss the best Coursera Digital Marketing courses on offer and dive into the digital world!
1. Advertising And E-commerce On TikTok
TikTok has quickly become one of the most popular platforms for consumption and marketing.
Meaning, if you are not up to date on how it works, you’re probably not going to get a lot of wear out of your campaigns.
You will learn how to use each of the many TikTok advertising options in this course.
Additionally, you’ll discover tips for using TikTok for online shopping. You’ll learn how to use the analytics tool TikTok designed to maximize your digital marketing efforts on this innovative platform.
Advertising and E-commerce on Tik Tok is an excellent course to learn the inner worlds of the TikTok algorithm and how to promote your work.
2. The Strategy Of Content Marketing
You have created a full campaign of content for your client and now want to know how to use it effectively. Then this course is for you.
You will study the fundamental techniques that content marketers employ to profitably attract and keep clients in this course.
You will learn how to create, plan, and implement a content marketing strategy, evaluate and measure the success of content marketing, write persuasive copy, apply a strategic framework when writing, and use content marketing to establish your professional brand and authority.
Additionally, you’ll learn how to use content marketing to develop your own personal brand and put the concepts you’ve been given into practice.
The Strategy of Content Marketing is an excellent course for beginners looking to start a career in digital marketing.
3. Digital Marketing Strategy And Planning
What a lot of people don’t realize is that Digital Marketing is all about strategy and planning.
No campaign is created without a full strategy and schedule being created. And creating one from scratch is no easy feat.
Digital Marketing Strategy and Planning is a great way to learn the fundamentals of a digital marketing strategy.
You will learn how consumer behavior and expectations are evolving as a result of digital, social, and mobile technology, creating new opportunities and problems for organizations.
You will also learn how to use digital research and social listening tools to discover insights into a business’s audience and competitors.
You will be able to bring each element together to create a successful digital marketing strategy and digital transformation.
4. Use Canva To Create Social Media Visuals For Business
Canva is an excellent tool for both amateurs and professionals to create excellent visuals.
From pitch presentations to business logos, Canva can be one of the great new digital tools you need to create amazing content across a range of social media platforms.
You will produce six social media visuals for your company (Facebook Cover, Facebook Post, YouTube Thumbnail, YouTube Channel Art, Instagram Post, and Twitter Header) before the end of this assignment.
These images can be shared on other social networking platforms.
This course will cover an introduction to Canva as well as instructions on how to design original social media graphics with a specific business theme in mind and prepare them for publication.
5. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the most important elements of digital marketing. However, it can be rather difficult to understand without any help.
This Search Engine Optimization course is the perfect place to learn everything there is to know about SEO and how you can make an effective strategy.
Throughout this course, you will learn how to complete a full analysis of a competitor’s website, create a sound strategy for building a fruitful and prosperous connection with your client and establish connections with influencers, collaborate with them, and use data analysis to determine which material is shared the most.
The Specialization culminates in a practical Capstone Project where you put your knowledge to use on a sizable SEO consulting project.
6. Launch Your Online Business
Starting an online business is a great way to launch your career as an entrepreneur or to bring in some extra cash.
Launch Your Online Business will give you the skills to start an online business.
In this course, you will learn a deeper understanding of various business models, create a brand identity, and gain a basic knowledge of marketing and PR.
All of the essentials for starting a business are included in this course, making it essential for any entrepreneur.
With flexible deadlines and everything online, you can easily take it from anywhere in the world!
Learn everything from how to form your business idea to how to develop a successful launch over the course of 4 weeks!
7. Increase Engagement To Your Instagram Business Profile
Instagram is an excellent platform for growing a business. With thousands of ways to broaden your reach, learning to increase your engagement could have your campaigns’ success skyrocketing.
You will have gained knowledge about how to improve your social media strategy to more effectively reach your target audience on Instagram once you have finished this project.
Improve and optimize your Instagram Business profile for user attraction with the help of this project.
You may promote your company on the social media site Instagram by posting and sharing advertising and images with your target market if you have an Instagram business account.
You will learn to use your creativity to create incredible, engaging content for your audience to enjoy!
8. Introduction To Digital Marketing
Are you a beginner looking to start your journey into digital marketing? Then this course is for you.
Understanding digital marketing terms and tactics, and becoming familiar with the essential technology that supports them is crucial for marketers.
This course will give students a comprehensive understanding of digital marketing and insight into important tactics for utilizing web-based platforms.
Additionally, it will concentrate on consumer-friendly material that aids firms in standing out in crowded industries.
As you progress through this course you will possess the ability to identify keywords for SEO, create engaging social media content, and understand the importance of Review Management Storytelling.
All of which are crucial for a successful digital marketing campaign.
9. Brand Management: Aligning Business, Brand, And Behavior
As an aspiring working digital marketer, brand management is an important part of the job. Brand image is an important aspect of businesses communicating with their audience.
The course aims to shift consumers’ perceptions of brands from being an organization’s visual identity (such as a logo) and image (consumers’ brand associations) to being an experience along “moments-that-matter” along the customer journey and, as a result, being provided by individuals across the entire organization.
Thus, brands serve as both an external promise to customers and a tool for implementing corporate strategy by influencing internal culture and behavior.
Instructed by Nader Tavassoli, this course is extremely beneficial to anyone looking to expand their skills and knowledge of brand management.
10. How To Set Up A Facebook Ads Campaign
We have all been subject to the world of Facebook ads, and some of us even purchase a few things here or there. Facebook ads can be created in cool ways that really help push your product or company.
With the How To Set Up A Facebook Ads Campaign course you will learn how to set up a Business Manager account that will give you complete control over your Facebook presence, learn how to create and manage Facebook advertising with a specific goal in mind that corresponds to your company’s business aim.
You will even learn how to show your incredible skills in an interview.
This beginners course is excellent for those who need a helping hand in understanding how to create effective Facebook ad Campaigns.
11. Social Media Marketing In Practice
While we all use social media and see it all around us every day, knowing how it works behind the scenes will help in every area of marketing.
In this course, you will learn how consumer behavior and expectations are evolving as a result of mobile, social, and digital technologies, creating new opportunities and problems for organizations, and how to locate audiences, reach them, and engage them in order to start fostering brand loyalty and advocacy.
You will learn the benefits of a business including social media in its complete social strategy and how to do it effectively.
This Specialization is intended for people who want to start a career as a social media expert or a generalist in digital marketing.
Additionally, the courses will improve your knowledge and proficiency in crucial fields including social media advertising, content development and marketing, and social selling.
12. Introduction To Personal Branding
Personal branding is not a new thing in the world of branding, but a lot of people don’t know how to build one or sustain it.
Introduction To Personal Branding is the perfect way to learn how to establish yourself on at least three social media platforms, build a brand, and create a strategy for brand maintenance.
Join instructor Kimberley R. Barker creates a welcoming, encouraging environment where students are inspired to deeply examine themselves in order to develop a personal brand that effectively and truthfully conveys their values and professional skills.
This course is great for anyone looking to boost their social media audience and build a personal brand such as freelancers and influencers.
13. Meta Social Media Marketing
Do you have a spare 2 hours a week? Then you have everything you need to being the Meta Social Media Marketing course.
Here you will learn how to build a Facebook and Instagram presence that people want to follow! For businesses of all sizes, social media marketing positions are among the most in-demand ones.
You’ve come to the perfect place whether you’re brand-new to digital marketing or you’ve been experimenting with social media platforms for your own company.
This six-course program, created by experts at Meta and Aptly, will give you an introduction to digital marketing and all the major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and more.
It will also equip you with the knowledge and skills necessary to develop a vibrant social community and manage successful social media advertising campaigns across all of these platforms.
14. Digital Marketing
This Specialization examines several facets of the brand-new world of digital marketing, covering subjects like analytics for digital marketing, search engine optimization, social media marketing, and 3D printing.
After completing the Digital Marketing Specialization, you will have a deeper understanding of the underlying principles of the modern digital marketing environment and will have access to a new set of stories, concepts, and resources that will assist you in using digital means to produce, distribute, market, and price goods and services.
Following completion of the courses, you will have the chance to put your newly acquired digital marketing skills to use on a capstone project designed in collaboration with Grainger.
They are the 13th-ranked company in the Internet Retailer 2015 Top 500 Guide’s list of the world’s top B2B suppliers of supplies for maintenance, repair, and organization.
Final Thoughts
Influencers, graphic designers, corporations; everyone uses digital marketing as a way to promote their products to a greater audience.
With the online courses above you can learn to harness the power of digital marketing and use it to your advantage.
Whether you are looking to launch your own business or are working for a client, knowing the inner workings of digital marketing is the success strategy you need.
Check out the Coursera digital marketing courses and online programs available and see how far you can go!
