When it comes to a
With so many options, you will likely be thinking about what the
Luckily, we’ve done the hard work for you, and we’ve written this handy guide that explains what the sales
So, if you’re looking to learn more about Daniel Pink
Overview
In Daniel Pink’s MasterClass, you will learn things like how you can pitch your ideas like a professional, how you can ask for a raise, and the overall behavioral science around sales and how they operate.
You will expect a run time of nearly three hours, so it’s certainly packed with lots of helpful pieces of information.
Who Is Daniel Pink?
You will likely be wondering who the guy is that is running this specific course. Well, Daniel Pink is someone who has worked his way right up the ladder.
By the late 1990s, he was already a huge prospect in his career path. He was a Yale law school graduate and a Truman scholar and he even wrote speeches for then-Vice President Al Gore.
However, when he turned 33 years old, he shocked the majority of people that knew him by quitting his career path, and then he turned his attention to a very successful career as a writer.
Since then, he has written many New York Times best-selling motivational books and is now one of the world leaders when it comes to motivation and the art of persuasion.
He aims to help people get a deeper understanding of the world and give people the tools that they can use to make positive changes in their lives.
What Does This Masterclass Involve?
There are three major elements in this Daniel Pink
- Learning how you can pitch effective and ethical sales.
- Understanding the persuasive framing of your messages can better persuade people to act
- Exploration and understanding of how the mind works in terms of behavior and persuasion.
It’s important to understand here that Daniel Pink teaches sales and tested sales techniques that you might find in any car showroom or cell phone store.
This is much more ethical and looks at how you can build upon the art of persuasion which can help both parties in the situation to benefit much more from.
While the run time is 2 hours and 57 minutes, you can reduce this time to around 2 hours if you increase the talking speed to 1.5.
Of course, you will need to be sure that you’re fully engrossed, so don’t increase the speed if you do not have to.
You will receive some additional materials too, with a supplementary workbook that helps to reinforce the points that Daniel Pink discusses in his
This is a very comprehensive workbook too, clocking in at around 16 pages long.
You will also find that this specific workbook has plenty of references and sources which Daniel has taken inspiration and scientific theories from.
Lesson Summary

Daniel Pink is well known for a strategy known as ABC. This stands for:
- A = Attunement
- Buoyancy
- Clarity
Attunement
For those of you who are unfamiliar with this term, it’s essentially a synonym for putting yourself in someone else’s shoes – becoming empathetic but also being within their mind rather than your own.
This helps you to understand how the other person you are speaking with might be thinking and how they might act next.
Buoyancy
This point is at its most basic, the understanding that people are much more likely to be negative and say no rather than yes. This is a way for you to deal with rejection and work towards solutions.
You will look at a situation that is perhaps very tricky and ask yourself, okay – this isn’t working, but how can I turn this around?
Once you’ve elicited your own answer, you will then work toward resolution and this is how you move on from a stalemate situation.
Clarity
Clarity looks to bring out to the surface any of the problems that the other person never thought they had, finding a problem prior to a solution.
For example, you might be looking for a vacuum cleaner. But why are you looking for a vacuum cleaner? Aren’t you simply looking for a clean floor?
Self Motivation
Daniel Pink has one area where he tries to get students to examine the art of self-motivation.
Many people struggle with procrastination and this can play havoc with how successful they are in sales, but also life in general.
The fact of the matter is, you may be looking at some areas of his class and think that it’s all about persuading others to do something or how you can persuade others – but a lot of it is about how you can persuade yourself to do something first.
Key Takeaways From The Masterclass
So, you will be wondering what are the key takeaways from this
Well, one of the biggest pieces of information you will find is how we perceive sales currently is technically incorrect. We automatically look at sales as almost a one-way street of information.
However, this isn’t the case. Where we expect the seller to have all the answers, it turns out that we have more information than we thought and it’s a parity of equal knowledge.
Next and perhaps most importantly, you will learn that your goal is not necessarily to try to get someone to do something directly. Instead, it’s about getting someone to learn to make decisions for themselves.
It’s giving them the tools and the opportunity to make these decisions in their way which adds more motivation and value but also removes any perceptions of the power dynamic.
Is This Masterclass Worth It?
It’s certainly worth a shot. This is a very comprehensive and informationally dense
Not only does it get you thinking about why you might be struggling with the sales dynamic, but it goes much further beyond this and analyzes your own thinking.
It gets you to make a proactive decision in how you are going to improve your skills and helps you to develop in both sales and relationships directly.
Final Thoughts
Masterclasses can be very useful and this sales
If you’re looking for something which will drive you further in your career and your life, this is certainly one to consider.