The right learning management system can take the stress away from setting up, documenting, tracking, reporting, and automating your resources.
You can also get help with your marketing features and keep your students engaged with you – but which platform should you choose?
Today, we’re going to take a look at Membervault vs Teachable.
These two competitors have a LOT to offer, and we’re here to help you choose the right option for you.
What is Membervault?
Membervault is a popular, all-in-one relationship marketing platform that can be used to set up your own marketplace, host courses, manage memberships, take payments, and more.
Membervault was founded by Erin Kelly, and it has fast become a pretty popular platform. (Check out ‘MemberVault Review: What you Need To Know About’)
With Membervault, not only can you put all of your course content, downloadables, and membership site programs in one place, but you can also get extra insight into some useful statistics and see how your audience engages with your content.
These personalized insights allow you to build your business and your marketing strategy all from one place.
Membervault also claims to help its users increase the number of sales from their existing subscribers without needing to relaunch a new marketing strategy or content.
So, instead of doing lots of traditional promo launches to drive subscribers to your sales pages, you’ll be planting the seeds of your products into their minds at earlier points in the sales funnel, which can help you streamline your marketing messages and pull in more revenue.
Membervault: Key Features
We’re not surprised – Membervault has a LOT to offer its users, so much that if you’re unfamiliar with the platform, it can all seem a bit daunting.
Don’t worry – we’re here to condense all of its key features and offerings into one place, so you can see how Membervault works.
One of Membervault’s biggest selling points is gamification.
It’s one of the main pillars of the platform, and it aims to grow and retain your users by rewarding those who are most engaged with your business.
You’ll be able to use the platform to ‘gamify’ your account.
You can choose from numerous triggers to help engage and reward your users, such as giving controlled access to secret products and more.
You can even use an old-style leaderboard layout that’s visible to all – this will show your most engaged users (by their first name, to protect confidentiality), but this works as great social proof that people are engaged with you, and it will inspire other users to become engaged, too.
Of course, not every user will want to be listed on a leaderboard, so they’ll have the chance to opt out.
Audience Insights and Engagement Tracking
Next up, we have audience insights and engagement tracking.
On the front end of Membervault, you’ll be presented with a graph that shows your engagement over time, your engagement by product, and the total number of EP (engagement points) per user.
You can track engagement according to the number of people enrolled in a specific product, and Membervault will work to identify both warm and hot leads for you.
These are pretty important, so we’ll give you a brief explanation below:
Warm leads are people who have shown some sort of interest in any of your free products.
This could be because they viewed a product page at least two times or they completed certain assignments related to your product.
On the other hand, hot leads are people who have repeatedly viewed certain products or ones that they don’t own yet.
These customers are more engaged and more likely to buy from you in the future, hence why Membervault classifies them as hot leads.
Membervault can help you target these personalized, automated messages to encourage them to buy your products and thank them for their interest.
The Subscriber Hub
With Membervault, the Subscriber Hub is one big directory (and resource center), filled with the people who subscribe to your email list.
When your members subscribe to the list, they’ll get put on the subscriber hub.
From here, you can send your subscribers important files or information that’s embedded into the platform – this means your info won’t get lost in someone’s emails or downloaded folders forever.
This is also a great way to encourage your subscribers to consume more content, which means they’re more likely to buy from you further down the line.
Your Product Section
The Your Product Section is a place for you to list all of your offers, services, and products (free and paid), all in one place.
Your available products will be listed on the front end (so people can view them directly), but you can hide unavailable products (or products you don’t want them to see yet) with just a few clicks.
Only the people you’ve added to a specific product will be able to see it.
You can create unlimited products in this way – this is something you can’t always do on other platforms.
Membervault also has a pretty cool affiliate system that you can be a part of, regardless of what payment plan you’re on.
With the Membervault affiliate system, you can receive a 45% recurring commission whenever you refer to MV upgrades.
With the affiliate tracking features, you can allow your users to become affiliates for your products straight from inside Membervault. You can track and pay your affiliates with just a few clicks.
You can use features such as “payout type none” and “payout type percentage” to determine the payout.
If your affiliates have free products, choose “none”, or use the percentage feature to determine their payout based on how much they paid for the product.
The Binge and Buy Marketplace
A whole host of these features work together to create the Binge and Buy Marketplace.
The Binge and Buy marketplace is made up of the Subscriber Hub, your paid products and services, and foot traffic.
The binge-and-buy marketplace aims to replicate the real-life shopping experience – a taste test, time to determine whether you like the product, then you can go and buy it.
The binge-and-buy marketplace aims to generate as much revenue for you as possible by using these individual components to build up a successful shopping experience.
This isn’t something that’s offered by many other competitors in this way, and we have to say, it can be pretty effective, depending on how you use it.
Membervault: Pros and Cons
Membervault may sound complex, but now we’ve broken it down, you’ll hopefully see that it’s a pretty easy platform to use. Let’s take a closer look at the pros and cons of Membervault, so you can decide whether it’s right for you.
- Easy Set-Up: It’s pretty easy to get started with Membervault and the online registration process. You won’t have to worry about themes, software, and plugins – simply create your courses or modules, move them around, upload your documents, and it’s all done.
- Customizable: Membervault offers lots of customization options, so you still have complete control over your background colors, text colors, and more – but without the hassle.
- Gamification: Gamification is one of the biggest selling points of Membervault, and it works pretty damn well. By earning experience points (EPs), members feel like they’re taking action, seeing results, and reaping the rewards – and they are. It’s a great way to keep people engaged with your content and boost your performance and revenue.
- Lack of Ownership: Unfortunately, Membervault is a standalone platform. It’s kind of like using eBay or Etsy to sell your products – you’ll never fully own your site. However, this does eliminate the stress of sorting out hosting and managing servers.
What is Teachable?
Teachable is another popular online course platform that allows you to create and sell your own educational resources, online courses, and coaching.
This all-in-one solution platform is loaded with features to help make your selling and hosting process a breeze, and you’ll have plenty of power over your own branding, student data, messaging, and more.
Teachable is a learning management system, and it’s pretty extensive. Teachable is integrated with a number of eCommerce technologies to make it easier to develop and sell material.
Teachable helps you create and distribute your material through different sales sites, affiliate programs, promotions, discounts, and more.
The platform has been in full swing since 2013, and it has since raked up a large number of loyal users.
Teachable: Key Features
So, what is it that makes teachable so popular?
Let’s explore some of its key features below. (Check out ‘Teachable Review – All You Need To Know.’)
One of the first notable features of teachable is data tracking.
With data tracking, you can keep a close eye on the performance of your courses so that you can monitor their success and make any adjustments if needed.
With data tracking, you can use Teachable’s dashboard to track metrics like student att