Masterclass Statistics 2025: All You Need To Know

MasterClass is a real up-and-comer in the world of online learning. The world of eLearning is becoming ever-popular due to its flexible hours.

Life is so much more fast-paced than it has ever been before, time is limited and of the essence, and because of this students’ needs are changing, and learning platforms are having to adapt to these needs.

For example, a full-time working mom who wants to develop a new skill may only be able to do so late at night once the kids are asleep. So she needs a course that she can return to on her own time schedule.

She doesn’t have the opportunity to attend in-person popular classes. Enter eLearning. 

There are many different options available for online courses now, as the market becomes rather saturated. But one of the most popular options is unarguably MasterClass.

The platform’s popularity is on a forward trajectory that only continues to grow in numbers day by day. If you are looking for a trusty and reliable online course, then you can’t go wrong with MasterClass. 

But hey, you don’t have to take my word for it. Throughout this article, I’ve compiled tons of different statistics about the platform, and let me say this, these statistics speak for themselves.

So if I can’t convince you to jump straight to the MasterClass Website to enroll for a course then I’ll let the numbers do the talking. 

Top 10 MasterClass Statistics of 2024

And we’re here! It’s time to be surprised by some seriously impressive statistics! Are you ready? Okay then, let’s get started! 

1. Masterclass has 180+ Video lessons
2. Masterclass was founded October, 2014 by David Rogier and Aaron Rasmussen.
3. Within the first four months of launch, MasterClass sold courses to more than 30,000 customers.
4. MasterClass to date has secured $461.4 million in funding across 10 rounds. The most recent funding round, a Secondary Market round, took place on July 22, 2021. The platform is supported by 44 investors, with Vershina Capital and Empede Capital being the latest to join.
5. MasterClass has 672 employees and offers more than 180 classes across 11 categories.
6. Chris Hadfield’s MasterClass holds the record for the longest course, featuring 29 videos totaling 7 hours and 47 minutes.
7. A Masterclass individual membership costs $120 per year in 2024.
8. It is speculated that MasterClass pays its celebrity instructors an initial sum of over $100,000, plus 30% of the revenue generated by their classes.
9. The MasterClass website receives an average of 6.77 million visits per month, with the majority of traffic originating from the United States (60%), India (8.4%), Philippines (7.3%), United Kingdom (6.2%), Canada (5%), Australia (2.8%) and with the remaining countries all under 1%
10. Masterclass.com Audience Demographics breakdown of 52% Female and 48% Male with over 55% of users aged between 18 and 34.

Source: Google Trends

MasterClass Courses Stats

• 30,000 Students In A Matter Of Months – In the first few months that MasterClass made its debut, a whopping 30,000 students across the globe had already enrolled in classes. This many signed-up students in such a short space of time is incredibly impressive. In fact, this statistic makes MasterClass one of the quickest-growing eLearning mediums! 
• Over 180 MasterClasses In A Range Of Categories – As MasterClass began, they had not yet amassed the multitude of instructors it has now. That did not deter the platform, though, from still providing tons of classes in a whole host of different categories. 
• The Longest MasterClass Is 8 Hours Long –  The current record for the longest master class is currently Chris Hadfield’s class which takes around 8 hours to fully complete. 
• The Shortest Class is 1 Hour 40 Minutes Long – If you’re looking for a short and sweet course, then you’ll want to check out the record shortest MasterClass which is held by none other than Tony Hawk. 
• The Most Famous Masterclass Classes Are Held By Anna Wintour/Chris Voss – The two most famous of taking MasterClass courses that you can take are that of Vogue’s Editor-In-Chief, Anna Wintour. And Black Swan Group Ltd’s CEO Chris Voss. 
• The Pandemic Raised Courses By 1000% – As people were confined to their homes, many took up the opportunity to expand their knowledge and skill set. This can be seen in the 1000% raise in courses on MasterClass. 
• 50 New Courses + New Celebrities –  MasterClass has confirmed that another 50 classes hosted by a whole new set of A-listers are on their way to the platform. 

MasterClass Finance Stats

• $1.9 Million Start-Up –  To make this platform the best it could be a whopping 1.9 million dollars was invested/funded by Harrison Metals when the website launched in 2015. 
• MasterClass Growth – If you thought 1.9 million was a lot, as the platform increased in popularity further funding was needed. This amounted to approximately 475 million dollars. 
• MasterClass Valuation – All that funding was certainly worth it though because as a result MasterClass’ value tripled to an impressive 2.75 billion dollars. 
• Pandemic Doubling – During the pandemic MasterClass doubled in sales.
• All Access Pass –  MasterClass used to provide a single course-only plan for students who wished to complete one specific course. However, this option has now been scrapped, and to complete any of the courses you’ll now need to purchase their $180 annual subscription. 
• Subscriptions Accounted For 80%-100% Of Revenue – In 2018, these subscription fees accounted for 80% of the revenue amassed by MasterClass, as of now 100% of all revenue comes from annual subscriptions. 

Most Popular MasterClass Courses

While there are some very popular courses hosted by some very famous celebrities, not every course has gone down a storm. We’ve curated a list of the creme de le creme in terms of MasterClass courses.

If you’re looking for a course to take then you may want to consider one of the most popular courses on the platform. Below you’ll find the top 10 most participated courses.

1. Gordon Ramsay ‘teaches cooking’ 
2. Neil Gaiman ‘teaches the Art of Storytelling’ 
3. Hans Zimmer ‘teaches Film Scoring’ 
4. Neil deGrasse Tyson ‘teaches Scientific Thinking & Communication’ 
5. Chriss Voss ‘teaches the Art of Negotiation’ 
6. Deadmau5 ‘teaches Electronic Music Production’ 
7. Timbaland ‘teaches Producing and Beatmaking’ 
8. Aaron Sorkin ‘teaches Screenwriting’ 
9. David Lynch ‘teaches Creativity & Film’ 
10. Wener Herzog ‘teaches Filmmaking’ 

The one thing that we can deduce from this list is that the arts are massively popular on MasterClass. If you are looking to get your creative juices flowing, then MasterClass is clearly a great option. And who better to teach you than leaders in the industry? 

Masterclass Website Traffic Stats

• 2.5 Million Organic Keyword Searches – MasterClass users have had over 4.1 million organic keyword searches which in turn has resulted in a number of 6.7 million organic traffic direct to their platform. 

• Website Traffic Is Worth 3.1 million dollars –  The masterclass traffic of the website is so great that is currently valued at a whopping 3.1 million dollars. 

• Over 6.7 Million Monthly Visitors – On average per month, around 10 million people will visit the MasterClass website. 

• Us, India & Philippines – The most traffic for the website comes from these three countries. The USA accounts for 60% of all traffic, while both India and the Philippines account for 7 to 8% each. 

Source: Ahrefs

Average Stats Of MasterClass

• Average of 100+ Courses – On average MasterClass offers over 100 different courses that you can enroll in. There is a wide range of courses available all of which are hosted by famous faces. 
• Average of 22 Lessons – For each course that you enroll in, you can expect to participate in an average of around 20-22 lessons. 
• Average of 15-20 Minutes Per Lesson – For each of those 20-22 lessons, you can expect them to be approximately 15-20 minutes in length. 
• Average of 4-5 Hours Per Course – Each MasterClass, course, that you enroll in should take approximately 4-5 hours to fully complete. 

Taking MasterClass Courses Pros & Cons

So, as with all things, there are some major advantages to using MasterClass but there are also some disadvantages to the platform too.

What we will do now, is go over what these advantages and disadvantages are so that you can see if MasterClass is the perfect fit for you or now. 

Pro – Affordable

The initial $120 annual feel may look and feel as if it may be a bit of a sting to your wallet, however when you actually break it down it’s only $10 per month. I don’t know about you but I can easily spend more than $10 on one or two iced coffees a week, let alone a month.

So $10 a month for unlimited resources to education taught by famous faces that are the leaders in their industry, it’s actually quite affordable and cheap. Keep in mind that there are loads of courses available to you too.

So overall, I think this is a very decent and reasonable price for what is on offer. Read the all-inclusive Masterclass review to have all of your questions answered.

Con – No Free Trials Or Classes

Most online learning platforms will offer a 7-30-day free trial so that you can test out whether the site is for you before you commit to the annual payment. This can be really helpful as you can check out courses and make sure they are what you are expecting.

However, there are no options to enroll in a course for free or to partake in a free trial. This is quite a big disadvantage because if you find out that MasterClass isn’t exactly what you expected or you don’t like the courses, you’ll have wasted 180 dollars. 

Pro – Well-Produced Courses

The courses themselves are really well produced. It’ll only take a matter of mere seconds into a video to realize that they are clear, concise, and informative.

They are put together really well. The videos are engaging and interesting and make learning feel fun. This is great as it will encourage you to continue with your video lessons and your learning. 

Con – No Certificate Upon Completion

Unfortunately, MasterClass does not offer certification when you complete one of their classes. This is, in my opinion, quite a big disadvantage.

Sure, learning is done to benefit the individual and to expand their knowledge, but having a certificate to show that you completed the course can be invaluable.

They are a great benefit to add to your resume and help you to stand out from other candidates for relevant jobs, however, you won’t have the option to do so with a course from MasterClass which is quite disappointing. 

Pro – VIP Instructors

MasterClasses biggest selling point is probably the fact that you are being taught by famous faces. While many courses have industry leaders running them, it is not often that they are so instantaneously recognizable.

The fact that you can learn new skills from expert celebrities is a real novelty for the platform. 

Con – Lack Of Reviews

Reviews are a great way to check out courses that you can’t try out. It can give you more information and a better understanding of what to expect.

However, there are very limited reviews of MasterClass.

This means that there are no honest details about how others are finding the classes, and there is only the information provided by the company itself, which obviously isn’t going to highlight any negative aspects of the courses. 

Pro – Generous Refund Policy

The saving grace for the lack of reviews and lack of free trials is that MasterClass is pretty generous when it comes to its refund policy.

If within the first 30 days, you decide that the platform just really isn’t for you, you can request a full refund which is accepted in most circumstances. 

Final Thoughts

As you can see from the statistics, MasterClass only continues to grow in all facets of the platform. The unique eLearning website offers something that has not been seen before and I really think that it may change the online learning experience as we know it. 

Each and every day, the popularity of these courses continues to grow, as does the revenue of the business itself. It is a lucrative business idea that customers love.

And I think as the site continues to grow in popularity, the courses and celebrity instructors on offer will only continue to increase. 

So whether you want to learn how to cook like everybody’s favorite chef, learn how to run an empire like the editor-in-chief of Vogue, or dominate the market with a multimillion-dollar business like the CEO of Black Swan Group LTD, there’s an option for you!

So what are you waiting for? Start learning from A-List celebrities now!

Sources:

1. https://www.masterclass.com/
2. https://en.wikipedia.org/wiki/MasterClass
3. https://edwize.org/what-is-a-master-class/
4. https://www.crunchbase.com/organization/masterclass/company_financials
5. https://ahrefs.com/
6. Google Trends
7. https://www.similarweb.com/website/masterclass.com/
8. https://edwize.org/how-much-does-masterclass-pay-instructors/
9. https://edwize.org/masterclass-subscription/