How To Make Money As An Artist On Gumroad

Gumroad is an awesome platform that makes it easier for everyone to sell products and services to customers online.

These beautifully designed, efficient, and customizable storefronts can be easily embedded into an existing website to make it easier for customers to make a purchase of anything that entices them. 

The only problem is, selling potential customers on a piece of artwork, or the services of an artist can require a totally different set of skills from selling a distinct product designed to solve a problem.

So how can artists use Gumroad as a way to make money from their passions? Do you want to learn how to sell on Gumroad as an artist?

You’ve come to the right place to find out! 

Today, we are going to tell you everything you need to know about making money as an artist by selling on Gumroad and increasing your overall profits.

Decide What Kind Of Artist You Are

A key part of helping to maximize your profits as an artist on Gumroad is to decide what kind of artist you are, and what kinds of digital art products and services you offer.

If you are a freelance artist that offers commissions to customers then you will want to hone in on that.

If you are among digital artists that make specific pieces of digital artwork that are available for sale, then you should focus on that.

You will also want to focus on the medium and the overall theme of your work.

Let’s say you produce artwork that is themed around popular horror movies when selling digital art.

You will want to make sure that you are marketing around that to attract customers that are interested in that subject in order to sell digital art. (See also ‘Marketing Advice For Gumroad: 10 Quick Tips.’)

You will also want to consider the medium you use. Will you be creating digital art online? Physical paintings? Collage?

Hone in on the medium of your choice and market accordingly!

Make The Most Of Social Media

So far we’ve mentioned a lot about marketing, and how you can find your perfect customers by catering your marketing, but there are numerous ways you can take advantage of marketing, especially online. 

One of the very best ways to leverage the internet for marketing success is to make the most of social media.

Social media are largely visually oriented, so it is a great idea to take advantage of this for increasing exposure to your artwork.

Platforms like Instagram, Pinterest, Tiktok, and Twitter are great for displaying your art and getting people interested in what you create. 

From a social media platform, your loyal fans may be led onto your own website, which then brings them ever closer to your Gumroad storefront!

Social media is great because it creates a sense of loyalty so that potential customers will want to own one of your pieces of art over anyone else’s. 

Social media is also great because it allows you to directly interact with your audience and find out what it is that they want most from your artwork so that you can create art that is enticing to the largest number of potential customers and maximize your profits on just one piece of art!

How To Sell On Gumroad As An Artist

Sell Your Skills

Gumroad is not just a great platform for selling specific works of art, but also a great platform for selling art services to those that want them. 

If you are a very skilled artist in a specific medium, you can market your skills in that medium to those that also want to develop their skills there.

You can create ebooks and online courses through which you can sell your skills to help other artists to hone their craft.

And don’t forget that you can also sell your artistic skills as a service for those that want specific works of art to be made. (Check out ‘Tax And Gumroad: All You Need To Know.’)

Through commissions, you can sell your skills by producing art for people that don’t have the same skill sets as you.

Gumroad makes this incredibly easy, as you can charge your customers an hourly rate for the piece you are creating.

This means that if the piece is more complex and time-consuming to create, you will be paid accordingly.

Gumroad helps potential customers to more easily understand your commission pricing at a glance so that they can decide how much they want to spend and how big a piece of art they want.

Sell Your Art Efficiently

If you are an artist that plans to sell specific works, whether as digital downloads or as printed works, then you will want to make sure that your prices are fair and reasonable.

Remember that people may have more trouble parting with their money if they feel that the price is too high. 

One way to help decide the perfect price is to look around and see the kinds of prices that other artists are offering their work at.

Make sure to also consider how ‘in demand’ a specific artist is when they sell digital downloads. A more ‘in demand’ artist will be able to more reasonably increase the price of their work. 

Sell Art Tools 

We mentioned how you can use Gumroad to help sell your skills to other artists, but it’s also important to mention that you can easily use Gumroad to sell tools that can help other artists to hone their craft.

For example, if you are a digital artist, you can sell some of your own brushes to other artists that they can then plug into their chosen art program!

This can be a great way to make a profit because you can build brand loyalty for your distinct range of brushes. 

If you are a 3D artist, you could sell digital assets such as character models or texture packs that customers can then use to create 3D art, or even to build videogames! 

Offer Freebies And Discounts

People love to get good deals and discounts on the things they want, and a great way to entice people to press the ‘Buy’ button on your Gumroad storefront is to bring them in with discount codes and other potential offers. 

You could even offer a loyalty discount to keep customers coming back to purchase more artwork from you, building loyalty to your brand, and thus making it easier to promote new art down the line!

You could throw in some extra freebies for customers that make a purchase, to make them more likely to commit to buying even just one digital product or service.

To Wrap Up

Gumroad is a great platform to use for selling digital products and to help make a profit as an online artist, but in order to make those profits and more sales, you need to know how to make the most of it.

By following the advice we’ve covered today, you can help to make your Gumroad storefront more effective and profitable than ever before! 

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