Gumroad is one of the most important online services that has helped to democratize e-commerce and make it much easier for anyone to start selling digital products and services.
Gumroad lets users create effective landing pages that help to attract customers, and most importantly help to make it easier for those customers to purchase the digital or physical products or services they want.
The only problem is, because Gumroad is for everyone to use, it can often seem a bit daunting to find a way to stand out and get more sales. With the help of our article, learn how to boost your product visibility on Gumroad Discover.
As such, you’ve likely found your way to this very article because you are looking to find out how to get Gumroad sales to stand out, right? Well, this is the place for you! (Check out our ‘Gumroad Review‘)
Read on down below, because today we are going to find out how you can easily sell digital downloads and more on Gumroad to maximize your profits!
How To Get Gumroad Sales To Stand Out?
There are many little things you can do to help increase your profits on Gumroad, and they can all add up to increased profits across the board. Let’s take a look at them.
Create A Strong Store
As you likely already know, Gumroad doesn’t help you to create an entire website in the same way as, say, Squarespace, but instead allows you to embed a customized storefront into an existing website to make it easy to sell multiple products to customers.
As such, you need to make sure that the website you embed your Gumroad store into is of high quality. It would be a total waste of a beautiful storefront if it were embedded into an ugly or barely-functioning website!
Make sure your website is easy to navigate, and that your customer pipeline is as efficient as possible so that potential customers will be easily led toward your Gumroad storefront.
Grab Your Visitor’s Attention Instantly – Use Visual Hierarchy
You will need to employ plenty of visual hierarchy in the design of your website, so that users who may simply be scanning will still receive exactly the information you want them to see, and that will keep them hooked.
Make sure that your website has a clear headline that instantly draws the eye as soon as they click on your homepage.
From there, you can use subheadings to begin introducing your digital or physical product or service in a little more detail while still remaining clear and concise. And don’t forget about your sales page.
Draw The Customer Further – Focus On Pain Points
Of course, most Gumroad products and services exist as a solution to a problem that an individual may have, so you need to tap into this to continue funneling potential customers toward your Gumroad storefront.
Identify the potential problems that customers may have, and really dig into them. This will lead you to the important next step
Present Your Product Or Service As The ‘Solution’
Now that you have truly hooked potential customers by addressing their real problems, you can formally introduce your product or service as the ultimate solution to the problem the potential customer may be facing.
Address all of the problems you mentioned earlier on, and how your product or service can help to address all of them.
This will really get customers interested and will get them to be a little more likely to click that beloved ‘Buy’ button.
At this point in a potential customer’s journey, they’ll be feeling incredibly intrigued by your product or service, but they may need a little more convincing before they feel truly ready to make a committed purchase.
At this point, your potential customers only have your word to go on that your product or service is just right, so you can help to convince them further by giving them some proof of quality!
One of the best ways to do this is to include customer testimonials on your Gumroad page so that potential customers can see some real situations in which what you are offering has helped to solve a problem.
You can also include social media posts from customers that mention your product or service.
For example, if you are selling a special coat to protect against the elements you could embed some Instagram posts of customers wearing the coat while out and about, proving that it is a worthwhile product with real-world applications.
Go Into More Detail
If you wanted, at this point you could go into a little more detail on your product or service, as it is more likely that potential customers at this point in the pipeline will want to pay attention.
This can be a great way to hone in on features that more discerning individuals may be looking for!
At this point, your potential customer may be on the verge of pressing the ‘Buy’ button, but may still need a little more encouragement to take the plunge.
To do this, you need to create a ‘need’ for them to make a purchase, and a good way to do this is to apply some pressure by suggesting urgency.
If you only have a limited stock of a product, you may want to bring attention to that or create a limited-time discount to sell digital products which visitors can apply once they reach your Gumroad storefront.
Spread Your Product And Service Around
Of course, while our guide above can help you to maximize the efficiency of your customer pipeline, it requires that users are already on your own website! (Check out our guide on selling ebooks here!)
Thus, there are a few things you can do to help get people onto your website and into the customer pipeline.
Make The Most Of Social Media
Social media is crucial for small businesses to generate a profit and draw in potential buyers, as well as in keeping the attention of previous customers.
Create social media profiles for your business on platforms like Instagram, Facebook, and Twitter, and then make sure to make regular posts on those platforms to attract new visitors to your website, as well as to stay in contact with loyal customers.
Ads services can be a great way to get your products and services seen by people all across the world.
While it costs money, using Google Ads and Facebook ads can be a great way to get your stuff onto the radar of people who may not otherwise find what you have to offer, but would benefit from it greatly!
To Wrap Up
There you have it! These are just a few of the masterful ways that you can help to maximize profits across the board when you create quality products, all while using Gumroad with your website.
The most important thing to do when making your Gumroad storefront more efficient is to ensure that the website around it is clear and easy to navigate and that you are putting in the effort to promote your website to those that might be interested in it!
Frequently Asked Questions
What Are The Top Selling Things On Gumroad?
Easily the best-selling things on Gumroad are things like e-books, online courses, tutorials, and software.
Is Gumroad Good To Sell On?
Gumroad is a great platform for entrepreneurs and small business owners to use to sell their products and services!
Can You Offer Free Products On Gumroad?
Definitely. When entering a new product into your storefront, simply stipulate that the price for the product is “0”.