Customer pipelines are crucial for turning a profit from an online small business or entrepreneurial venture.
They help to convert potential customers visiting a website into paying customers of a business.
To help make the pipeline more efficient, you need a solid selling e-commerce platform that makes it easier for customers to confirm their purchases.
Gumroad is one of the most popular means towards this end.
However, in order for Gumroad to help entrepreneurs to maximize their profits, they first need potential customers to be heading to their website, interested in finding out more about a potential product or service.
Read on if you want the answer to “How to drive more traffic to my Gumroad?”
This is why marketing is a totally crucial part of running a successful Gumroad store.
You need to make sure that people know you and your products exist, and that is likely why you are here right now! (See also ‘How To Sell More On Gumroad.’)
Luckily, we have 10 of the best quick tips that can help to make your Gumroad store far more successful, and help you to increase your profits! Let’s dive right in!
Do Your Research
In order for marketing to really benefit your Gumroad store, you will need to make sure you have done your research to find out exactly what market you need to cater to.
If you are planning to sell a product via Gumroad, you need to make sure that you take a look at some of the market trends to find out whether your product will appeal to potential customers. (See also ‘Tax And Gumroad: All You Need To Know.’)
This will also help you to identify potential gaps in the market to target.
Find Out Your Audience
You can’t simply market your product to absolutely everyone!
The best way to maximize your marketing efficiency is to identify a target market and then cater your marketing accordingly to gain more sales!
Finding a specific market to target can help you to identify gaps in the market, and what your target market is currently looking for in a product or service.
Get Great Images Of Your Products!
Oftentimes when potential customers head to a specific website to view specific products, the first thing they are going to see is the initial images of the products.
As such, you will need to make sure that you have some great images of your products on your sales page so that they can make an amazing first impression on potential customers when you sell digital products, making them far more likely to go through with a purchase.
Try to give all of the images on your store a uniform look, and try to create a consistent theme across the board so that your website is easy and fun to navigate through.
Offer Some Free Products
When you are trying to attract viewers of your Gumroad marketplace to become paying customers, it can be beneficial to first draw them in with the prospect of not having to pay anything at all.
Let’s say you are using Gumroad to sell written work like guides and novels or even online courses.
When you create quality products, you could offer some of your work for free, or via a pay-what-you-want model to sell digital copies which will allow potential customers a chance to get to grips with your work, further enticing them to purchase more of your work.
Email marketing is great for this, as it can be a great way to create a mailing list so you can send out discount codes and promotions down the line!
Use Affiliate Marketing
Affiliate marketing is a very effective and very subtle marketing tool that can help you to maximize your profits in no time.
Affiliate marketing operates by paying a small commission to a blogger or another content producer and having them write about, or otherwise mention your products to their large and existing audience.
This is great because you can trust the individual that you are making use of, and make use of their existing popularity to market directly to an audience you may be seeking to target, or even create custom audiences for you!
Use ‘Gumroad Discover’
‘Gumroad Discover’ is an incredibly beneficial tool that can help you to reach even more potential customers with ease.
Through this tool, customers of other stores will be recommended your products right after they have confirmed their purchase elsewhere.
Let’s say someone uses Gumroad product pages to purchase a physical product from a clothing website, if you were to subscribe to the ‘Gumroad Discover’ tool, then that customer would be recommended your Gumroad products right after the point of purchase.
This can be great for sharing customers with other stores in the same market as you.
However, you must keep in mind that the service requires you to pay a 10% charge on each purchase.
Make Use Of Paid Advertising
If you’re okay with making a little bit of an investment into your profits, then this could be one of the best options for you.
Many social media platforms, like Facebook, Instagram, and Twitter, allow users to purchase ad space that they can use to advertise and sell multiple products directly to average web users.
This costs money but is often an effective marketing tool. The cost of these advertising programs can differ from platform to platform, so be sure to look around to see which ones offer you the best deals, and also do your research to make sure your ads are targeted correctly.
Create An Automated Follow-Up
Many times, customers of certain Gumroad stores will make one purchase and then never return again, forgetting that the store was ever there in the first place.
A great way to foster customer loyalty is to create an automated follow-up system that directly contacts prior customers with things like offers and promotions, tempting them to return to the store, or at least reminding them of its existence!
This process can be automated, as Gumroad will require that customers enter their email addresses in order to complete a purchase.
Sometimes potential customers may need a little bit of an extra nudge to take the plunge and become paying customers. One of the best ways to do this is to create a sense of urgency within the mind of the potential customer.
Offer some limited-time discounts, or make mention that your products are selling out quickly.
It will mean that the potential customer cannot simply ‘take some time’ to consider the purchase!
Take A Look At Competitors
By slowing down and taking the time to analyze your market competitors, you can identify some ways that they are letting themselves down, and improve those aspects of your business.
It can also help you to more easily identify gaps in the market, so you can offer a perfect product to customers that are looking for something specific.
To Wrap Up
Gumroad is incredibly useful for helping entrepreneurs and small business owners to turn a profit, but in order to make it truly effective, entrepreneurs need to leverage good marketing!
These 10 tips will help you to focus your marketing efforts to make them more effective and drive up the profits of your business.
Frequently Asked Questions
Is It Easy To Sell On Gumroad?
It’s incredibly easy to sell on Gumroad, and its efficient design makes it easy for sellers to list items, and for customers to navigate through physical and digital products!
Is Gumroad Better Than Shopify?
Gumroad is intended for use by everyone, while Shopify is more intended for those that need a more customizable, and thus more complex storefront option.
What Percentage Does Gumroad Take?
Gumroad takes a percentage of around 3.5% every time a transaction goes through on your Gumroad storefront.